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ChatGPT Workshop – A Hands-On Exploration for Marketers to Harness the Power of Generative AI

In today’s fast-paced business world, adopting cutting-edge technologies can give you a significant competitive advantage. One such revolutionary technology is ChatGPT, a language model designed by OpenAI that is able to understand and generate human-like text. While our programming does not typically take on topics of bleeding-edge technology, the capabilities of generative AI have crossed the chasm with incredible capabilities with game-changing potential for many industries and applications, not the least of which is marketing. Our Marketing Peer Group meeting on February 9th was a hands-on demonstration of tips and tricks to harness the power of ChatGPT for three marketing use cases: segmenting audiences, brand positioning, and new product/service research.

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Save the Date for the 2023 Conference!
2023 annual conference - save the date

Now that we've turned our calendars over to 2023, we are excited to start planning another amazing conference for you. This year will be our 25th Annual Business Best Practices & Emerging Technologies Conference, and we couldn't be happier to share it with you!

Mark your calendars to join us in person or online on October 3, 2023 for this milestone.


Member Spotlight
Research and Advisory Services Request Form

Interested in connecting with a UWEBC member company to discuss a specific business issue or collaborate on a research study? The UWEBC can help! From facilitating a conversation with you and other member companies to managing a research project for your company, the UWEBC is here to assist you. Submit a request today to get started.
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Connect with us on LinkedIn

The UWEBC hosts five distinct LinkedIn groups just for members. You can find tailored content, opportunities to connect and network with other members, and event reminders. Request to join today!

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What We Do at the UWEBC

We do peer-to-peer learning among leading Wisconsin companies, focused on business best practices and emerging technologies.

Learn about our acclaimed Peer Groups, Executive Retreats, Member-to-Member Advising and other offerings.

Beth de GarciaQuestions about becoming a UWEBC member company? Membership and Corporate Sales Director Beth de Garcia at beth.degarcia@uwebc.wisc.edu or

Quick Contacts

Executive Director: Dr. Raj Veeramani, raj.veeramani@uwebc.wisc.edu, 608-262-0861

Director: Doug Barton, doug.barton@uwebc.wisc.edu,

Membership and Corporate Sales Director: Beth de Garcia, beth.degarcia@uwebc.wisc.edu,

Director, Practice Area Development: Roger Paulson, roger.paulson@uwebc.wisc.edu,

Customer Service Practice Director: Matthew Cone, matthew.cone@uwebc.wisc.edu, 608-263-0635

Information Technology Practice Director: Heidi Rozmiarek, heidi.rozmiarek@uwebc.wisc.edu,

Marketing Practice Director: Bill Carrier, bill.carrier@uwebc.wisc.edu, 608-265-3299

Supply Chain Practice Director: Jenny Patzlaff, jenny.patzlaff@uwebc.wisc.edu,

Events Coordinator: Pema Bhutia, pema.bhutia@uwebc.wisc.edu, 608-262-5566

Marketing Specialist: Taryn Johnson, taryn.johnson@uwebc.wisc.edu, 608-262-1476

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