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ChatGPT Workshop – A Hands-On Exploration for Marketers to Harness the Power of Generative AI

In today’s fast-paced business world, adopting cutting-edge technologies can give you a significant competitive advantage. One such revolutionary technology is ChatGPT, a language model designed by OpenAI that is able to understand and generate human-like text. While our programming does not typically take on topics of bleeding-edge technology, the capabilities of generative AI have crossed the chasm with incredible capabilities with game-changing potential for many industries and applications, not the least of which is marketing. Our Marketing Peer Group meeting on February 9th was a hands-on demonstration of tips and tricks to harness the power of ChatGPT for three marketing use cases: segmenting audiences, brand positioning, and new product/service research.

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Save the Date for the 2023 Conference!

Now that we've turned our calendars over to 2023, we are excited to start planning another amazing conference for you. This year will be our 25th Annual Business Best Practices & Emerging Technologies Conference, and we couldn't be happier to share it with you!

Mark your calendars to join us in person or online on October 3, 2023 for this milestone.

Research and Advisory Services Request Form

Interested in connecting with a UWEBC member company to discuss a specific business issue or collaborate on a research study? The UWEBC can help! From facilitating a conversation with you and other member companies to managing a research project for your company, the UWEBC is here to assist you. Submit a request today to get started.
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Connect with us on LinkedIn

The UWEBC hosts five distinct LinkedIn groups just for members. You can find tailored content, opportunities to connect and network with other members, and event reminders. Request to join today!

UWEBC Events

View full event calendar.

March 2023

9	Logistics and Distribution Peer Group Virtual Meeting - Lora Cecere on the Supply Chain Response and Metrics that Matter
10	Human Resources Executives Group Virtual Meeting - Hybrid Work is Here to Stay: Focus on Future of Work, Culture, and Inclusion
16	Information Technology Peer Group Virtual Meeting - Strategies to Combat the Tech Talent Shortage

April 2023

4	Product Management Special Interest Group Virtual Meeting - Navigating the Internet of Things: How Product Managers Can Overcome the Challenges of Connected Products
6	Contact Center Quality Monitoring Special Interest Group Virtual Meeting
14	The Future of Contact Centers Special Interest Group Virtual Meeting - Agent Assist: Hype or Necessity
18	Supply Chain Peer Group Hybrid Meeting - Supply Chain Manager to Leader: Upskilling, Re-skilling and Retention
19	Marketing Peer Group Hybrid Meeting - Topic To Be Announced Soon
27	Information Technology Peer Group Hybrid Meeting - Understanding the New AI and Data Science Landscape

What We Do at the UWEBC

We do peer-to-peer learning among leading Wisconsin companies, focused on business best practices and emerging technologies.

Learn about our acclaimed Peer Groups, Executive Retreats, Member-to-Member Advising and other offerings.

Questions about becoming a UWEBC member company? Membership and Corporate Sales Director Beth de Garcia at beth.degarcia@uwebc.wisc.edu or
608-265-0645.

Quick Contacts

Executive Director: Dr. Raj Veeramani, raj.veeramani@uwebc.wisc.edu, 608-262-0861

Director: Doug Barton, doug.barton@uwebc.wisc.edu,
608-890-1052

Membership and Corporate Sales Director: Beth de Garcia, beth.degarcia@uwebc.wisc.edu,
608-265-0645

Director, Practice Area Development: Roger Paulson, roger.paulson@uwebc.wisc.edu,
608-261-1161

Customer Service Practice Director: Matthew Cone, matthew.cone@uwebc.wisc.edu, 608-263-0635

Information Technology Practice Director: Heidi Rozmiarek, heidi.rozmiarek@uwebc.wisc.edu,
608-890-1291

Marketing Practice Director: Bill Carrier, bill.carrier@uwebc.wisc.edu, 608-265-3299

Supply Chain Practice Director: Jenny Patzlaff, jenny.patzlaff@uwebc.wisc.edu,
608-890-1298

Events Coordinator: Pema Bhutia, pema.bhutia@uwebc.wisc.edu, 608-262-5566

Marketing Specialist: Taryn Johnson, taryn.johnson@uwebc.wisc.edu, 608-262-1476