B2B Marketing Special Interest Group Meeting 

Effective Design and Use of B2B Customer Personas and Journey Maps 
September 06, 2018 09:00 AM - 03:00 PM 
Learn about developing, refining and utilizing B2B customer personas and journey maps for marketing success. Compare approaches with peers at other UWEBC member companies and take away practical insights for enhancing B2B marketing efforts and results. 
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