Past Meeting Assets

May 22, 2019 - 09:00 AM - 03:00 PM
Gain insights on implementing ABM strategies and learn the best ways to track marketing effectiveness across your entire funnel.
January 15, 2019 - 09:00 AM - 03:00 PM
Learn how others are effectively organizing and operating their marketing roles and functions. Then gain best practices for inbound marketing, including content strategies to best feed your sales funnel.
November 08, 2018 - 09:00 AM - 03:00 PM
Learn about using key metrics in the customer journey and achieving alignment among customer-facing departments to deliver a superior customer experience. Compare approaches with other UWEBC peers and take away practical insights for enhancing B2B marketing results.
September 06, 2018 - 09:00 AM - 03:00 PM
Learn about developing, refining and utilizing B2B customer personas and journey maps for marketing success. Compare approaches with peers at other UWEBC member companies and take away practical insights for enhancing B2B marketing efforts and results.
May 03, 2018 - 09:00 AM - 03:00 PM
Compare approaches with peers at other UWEBC member companies and take away practical insights for enhancing marketing efforts and results.
February 06, 2018 - 09:00 AM - 03:00 PM
Compare approaches with peers at other UWEBC member companies and take away practical insights for enhancing marketing efforts and results.
November 09, 2017 - 09:00 AM - 03:00 PM
Compare approaches with peers at other UWEBC member companies and take away practical insights for enhancing marketing efforts and results at the B2B Markeing SIG kickoff meeting.
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