Marketing Peer Group Web Meeting 

Progressing Personalization 
July 22, 2020 09:00 AM - 12:00 PM 
Discover ways to improve personalized experiences across all channels. This is a presentation-oriented webcast. 

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.

Personalization is high on every marketer's priority list. We know it improves engagement and can ultimately be a competitive differentiator. But the reality is that we all differ in personalization maturity, as there a multitude of use cases and numerous challenges to implementing them.

This meeting will help you define your approach, assess your maturity and find strategies to evolve your efforts. You'll hear from member companies on their successes as well as industry experts on where to focus.

This is a presentation-oriented webcast, with opportunities to submit questions to our presenters. Some areas our webcast will cover include:

  • Data challenges
  • Best tools and platforms
  • Balancing relevance and intrusiveness
  • Examples of successful use cases


Agenda Items:
9:00 AM Opening Remarks and Plan For The Day
  Chris Murray, Marketing Practice Director, UWEBC
9:10 AM Assessing Your Personalization Maturity
  Nathan Richter, V.P. Program Strategy and Insights, Dynamic Yield
9:50 AM Member Spotlight: Jewelers Mutual's Path to Personalization
  Ken Murray, V.P. Marketing – Digital and Customer Experience and Chris Hardin, Director Corporate Analytics, Jewelers Mutual
10:30 AM Break
10:35 AM Addressing the Personalization Data Challenge
  Eric Fullerton, Lead Product Evangelist, Acquia
11:15 AM Member Spotlight: Associated Bank's Path to Personalization
  Dana Vanden Heuvel, S.V.P. Digital Marketing, Associated Bank
11:55 AM Wrap Up and Closing Remarks
  Chris Murray, Marketing Practice Director, UWEBC
12:00 PM Adjourn
Events Team, , 


UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on the campus’ guidance, the UWEBC will be adjusting our events scheduled through 2020.

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