Product Management Special Interest Group Web Meeting 

Idea Management 
August 11, 2020 09:00 AM - 12:00 PM 
Learn how to assess and choose go-forward ideas generated in the discovery phase. This meeting will be a discussion-based, web only event. 

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.

In the second installment of this new group, we'll help answer “What should I do with all my product ideas?” Having a consistent, disciplined and efficient approach to managing new ideas is critical to successful product changes or new product launches.

This meeting will consist of thought-leader presentations followed by small group discussions to explore:

  • How to sift through and assess all the insights and ideas you’ve generated in the Discovery Phase
  • How to vet, rank, and allocate resources to further explore certain ideas
  • How to establish decision criteria for which ideas make it to the product/feature development phase of work

Participate in Customizing the Agenda: Help shape our discussion content – and maximize its relevance for you – by suggesting topics of interest when you register.

The Product Management Special Interest Group (SIG) is a practice-sharing community for product management professionals and product innovation leaders. It provides a forum to explore best practices for bringing new products to market or developing and enhancing existing products, and is open to all physical goods and services members seeking to improve their current product portfolio.

Agenda Items:
9:00 AM Welcome and Plan For The Day
  Chris Murray - UWEBC
9:10 AM Ensuring You Have The Right Ideas
  Amy Lee - Director, Design Insights & Strategy - Delve
9:40 AM Small Group Discussions
10:15 AM Team Sharing
10:30 AM Break
10:35 AM Establishing An Idea Management Process
  Stephanie Hammes-Betti - SVP, Innovation Design - U.S. Bank
11:05 AM Small Group Disucssions
11:35 AM Team Sharing
11:50 AM Wrap-Up
  Chris Murray - UWEBC
12:00 PM Adjourn
Events Team, , 


UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on the campus’ guidance, the UWEBC will be adjusting our events to web for the foreseeable future..

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