Marketing Peer Group Meeting 

Modern Data-Driven Marketing 
February 12, 2019 09:00 AM - 03:00 PM 
Learn how the modern data-driven marketer best manages customer data and leverages that data for conducting true 1:1 marketing. 
     
Details»
Description:

The modern data-driven marketer strives to know customers and to deliver individualized experiences. However, gathering, aggregating and surfacing actionable data continues to be one of the marketer’s biggest challenges. Because of data challenges, delivering relevant personalized experiences has often lagged, leaving potential engagement and sales on the table. But there’s hope; new tools and approaches are changing the game.

Join us to explore ways to help you get your data house in order and enable you to pursue new 1:1 marketing strategies like never before.

  • Hear experts explain Customer Data Platforms to see if they’re right for you.
  • Learn how other member companies have addressed challenges to collecting, organizing and using valuable marketing data
  • Explore smarter ways to leverage data, like Personalization and Prediction, which improves engagement and sales.
  • Gain insight on GDPR and new data privacy rules that impact marketing efforts

Speakers:

  • Naras Eechambadi - Founder & CEO, Quaero
  • Craig Schinn - VP of Strategic Services, Lytics
  • Schuyler Wareham - Director of Product Management/Machine Learning & Analytics, Cheetah Digital

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

 
Location:
Gordon Dining and Event Center, Second Floor 
Contact:
Events Team, 608-262-1145, UWEBCevents@wisc.edu 

Annual Conference

Save the date!

The Business Best Practices & Emerging Technologies Conference is Wisconsin's premier knowledge-sharing and networking event for business leaders from well-known companies in Wisconsin and the Midwest.

This year's conference will be September 24, 2019.

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