Product Management Special Interest Group Web Meeting 

Portfolio Planning and Product Assessment 
April 15, 2020 09:00 AM - 11:00 AM 
Explore decision-making frameworks plus idea-generation practices for making critical product decisions. This meeting will be held via web only. 

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, the April 15 Product Management Special Interest Group meeting will be held via web only to allow our members a convenient and safe way to attend.

In the first installment of this new group, we'll begin to answer “What am I going to do with my product and overall portfolio?” For a product…do you go NPD, a refresh, an extension, cost improve, license it, retire it or let it ride as is, and what is your discovery process that drives the inputs to assess options. We’ll also share tips on how to have a healthy set of ideas in your funnel.

Our webcast will cover:

  • Overall Decision Frameworks – We’ll start big picture and share processes for assessing both portfolio and product specific decisions across different businesses.
  • A Discovery Process – We’ll dive into the discovery process, reviewing ways to generate ideas that drive product decisions, including: micro inputs (user insights from data, feedback, VOC), macro inputs (market, competitive, technological impacts), needs analysis, how turn a need into an idea, and how to cultivate collaborative ideation and innovation.

Participate in Customizing the Agenda: Help shape our presentation content – and maximize its relevance for you – by suggesting topics of interest when you register.

Agenda Items:
9:00 AM Introduction and Group Mission
  Chris Murray, Marketing Practice Director, UWEBC
9:15 AM Portfolio Management and Decision Frameworks
  Julia Dorn, Former Global Director Category Marketing; Product Management & Innovation, Fiskars
10:00 AM Product Discovery
  Beth Jagodinsky, Product Management & Strategy Lead, Centare
10:45 AM Wrap Up and Future Meeting Plans
  Chris Murray, UWEBC
11:00 AM Adjourn
Events Team, , 


UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on the campus’ guidance, the UWEBC will be adjusting our events scheduled through August 31. Learn more»

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