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Marketing Peer Group Hybrid Meeting 

ChatGPT Workshop – A Hands-On Exploration for Marketers to Harness the Power of Generative AI 
February 09, 2023 09:00 AM - 02:00 PM 
Learn how you can start adopting revolutionary technology before your competitors do 

Generative AI like ChatGPT and Dall-E have the potential to revolutionize the field of marketing by providing new and innovative ways for companies to reach and engage with their target audiences. We are in a special moment in time with the introduction of these groundbreaking tools.

As these technologies become more widely adopted, it is likely that they will have a significant impact on the profession of marketing. Marketers will need to become proficient in using these tools to create effective campaigns, and they will also need to be able to analyze and interpret the data generated by these systems to continually optimize their strategies.

Your inbox is likely full of articles on AI you will never have time to read. Attending this event is the quickest way to sort signal from noise and begin applying these tools. This event is a game-changing opportunity for all marketers. Executives will see detailed examples of AI tools to inform their strategic assessment and confidently discuss implications with C-Suite leaders . Junior marketers will gain practical tips for leveraging the power of these tools to differentiate their contributions and potentially make a bigger impact with their work.

In this session we will explore crafting effective prompts in ChatGPT to:

  • Generate market research to understand your audience
  • Design a go-to-market strategy based on audience needs
  • Identify new product ideas
  • Create compelling copy for blogs, web copy, and white papers
  • Create positioning statements for your target audiences

Our guest speakers and authors of Prompt have generously offered our members a 25% discount on the purchase of their book. Use this code and the discount will be applied at checkout.

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

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Agenda Items:
8:30 AM Optional Networking (Onsite & Virtual)
  Please join us a little early to meet some of your professional peers who share your learning mindset. It's casual. We promise. For virtual attendees our new Marketing Community Hub offers networking in the tab labelled "Peer Networking".
9:00 AM Opening Remarks
9:10 AM Icebreaker
  No cheesy exercises. An opportunity for you to meet a few of your peers before the presentation. This is a chance to build your professional network and share your what you hope to learn from today's event,
9:30 AM Leveraging ChatGPT for Brand Growth -- An Interactive Presentation for All Marketers
  PROMPT is the latest and most definitive book on applying ChatGPT to marketing. Co-author Richard Bowman will join us for an interactive demonstration on how to leverage ChatGPT throughout the brand building process. You will learn practical tips you can immediately apply to your products and services.
10:15 AM Break
10:25 AM Q&A with PROMPT Co-author Richard Bowman
10:45 AM Member Panel Discussion
  Members will share how they are using text generative AI tools such as ChatGPT and Jasper.ai for their marketing operations: Austin Barlow from Palmer Johnson Enterprises and Paul Brienza from Laughlin Constable will join us to address the many questions received during registration on practical applications these tools within marketing.
11:15 AM Virtual Meeting Closing Remarks and Wrap-Up
11:16 AM In-Person Attendees -- Testing ChatGPT
  Together we will experiment with OpenAI's ChatGPT. We will use prompts suggested from attendees related to their work context to see how ChatGPT can write blog content or social media posts. You will have the opportunity to assess how well the technology works. Is it ready for prime time? You decide.
11:30 AM Virtual Meeting Adjourns
12:01 PM In-Person Attendees -- Lunch
12:45 PM In-Person Attendees -- Reconvene to Decide Breakout Group Workshop Topics
  As a group we will select an example product or service to market. We will then go into separate breakout groups to work use ChatGPT to determine: 1. Category-level needs for the product/service 2. Audience segmentation for the product/service or 3. Positioning
1:00 PM In Person Attendees -- Group Workshop using ChatGPT
1:50 PM In-Person Attendees -- Closing Remarks and Wrap-Up
2:00 PM In-Person Attendees -- Adjourn
UW-Madison Pyle Center (In-person); Marketing Community Hub (Virtual) 
Events Team, , events@uwebc.wisc.edu 
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