Marketing Peer Group Meeting 

Design and Conversion Optimization 
March 27, 2019 09:00 AM - 03:00 PM 
Discover the latest user experience & visual design trends with a focus on optimizing digital campaigns, web sites and landing page engagement & conversion. 

Artificial intelligence and social may get all the buzz, but your web site and email programs deliver the goods. Take care of the channels that take care of you. Add life to your tried and true web sites, landing pages and email campaigns with best practices and optimization techniques for improving these digital experiences. In the morning, you’ll hear from thought leaders on:

  • A strategic framework for employing business inputs that lead to campaign success
    • Presented by Cassey Ruhnke - Digital Experience Strategy Manager, American Family Insurance
  • Current UX & visual design best practices and tools for improving engagement and conversion
    • Presented by Caroline Sober-James - Director of User Experience, Acumium and Paul Lackner - Executive Creative Director, Acumium
  • Leveraging social proof to overcome fear and lift conversion
    • Presented by Angie Schottmuller - Owner, Interactive Artisan (Recognized as “Top Online Marketing Expert to Follow” by Forbes and Entrepreneur Magazine.)

In the afternoon, we’ll break into peer discussion groups to go deep on specific design & UX topics of interest to you.

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

Agenda Items:
9:00 AM Opening Remarks and Plan for the Day (webcast available)
9:20 AM Strategy That Amplifies Campaign Success (webcast available)
  Cassey Ruhnke - Digital Experience Strategy Manager, American Family Insurance
10:00 AM Designing For Conversion (webcast available)
  Caroline Sober-James - Director of User Experience, Acumium
Paul Lackner - Executive Creative Director, Acumium
10:40 AM Break (not webcast)
10:50 AM How to Boost Conversion with Social Proof (webcast available)
  Angie Schottmuller - Owner, Interactive Artisan
11:40 AM Breakout Discussion Plan (not webcast)
12:00 PM Lunch (not webcast)
12:50 PM Breakout Discussion Instructions (not webcast)
12:55 PM Breakout Discussions - Segment 1 (not webast)
1:35 PM Breakout Discussions - Segment 2 (not webcast)
2:15 PM Breakout Discussions - Segment 3 (not webcast)
2:50 PM Wrap Up and Closing Remarks (not webcast)
3:00 PM Adjourn (not webcast)
Gordon Dining and Event Center, Second Floor 
Events Team, 608-262-1145, 
© 2000-2020 UW E-Business Consortium, University of Wisconsin-Madison. All rights reserved. Site credits»