AGENDA


Thursday, September 24   |   Friday, September 25

All times on the agenda are listed in Central Time.

Download the UWEBC Annual Conference app to personalize your own agenda with the track sessions, strategic briefings and sponsor booths that you don't want to miss.

THURSDAY, SEPTEMBER 24
8:30-9:00 am
Networking and Sponsor Booths Open
9:00-10:00 am
OPENING KEYNOTE
9:00-10:00 am
Conference Welcome
Doug Barton, UWEBC Director
Mark Jeffries, Conference Emcee

Just One Percent In: Learning to Navigate the Next Economy
Nancy Giordano, Strategic Futurist

Sponsored by Tanium
10:00–10:35 am
NETWORKING & STRATEGIC BRIEFINGS
10:00–10:20 am
Strategic Briefings
10:00–10:30 am
Sponsor Booths Open
10:30–10:35 am
Break
10:35 am–
12:35 pm
CUSTOMER SERVICE
TRACK
INFORMATION TECHNOLOGY TRACK
MARKETING
TRACK
SUPPLY CHAIN
MANAGEMENT TRACK
10:35–11:10 am Saving The Customer Experience One Care Team At A Time
Nate Brown, Founder,
CX Accelerator and
Chief Experience Officer, Officium Labs
The Intelligent Enterprise: Digital Technology Innovation and Its Impact at Oshkosh Corporation
Anupam Khare, Senior Vice President and Chief Information Officer
Oshkosh Corporation
How Transparency and Empathy Can Be Your Businesses’ Superpower
Todd Caponi, Author and Principal
Sales Melon, LLC
The Growing Importance of Software Partnerships in Supply Chain
Eric Johnson, Senior Editor, Technology
Journal of Commerce

Sponsored by WMEP
11:10–11:20 am In-Depth Interview with Matt Dixon, CPRO
In-Depth Interview with Sarah Jansen, SVP and CIO In-Depth Interview with Lauren Tucker, CEO In-Depth Interview with Melissa Baird, COO
11:20–11:50 am Mapping Root Cause of Customer Complaints
Aisha Ponds, Director, Stakeholder Escalations
Blue Cross Blue Shield of North Carolina
Innovation in Trucking: How Schneider is Driving Towards a Digital Future
Brian Stuelpner, Vice President - Strategy, Planning and Architecture
Schneider
Agility or Fragility – Move Fast, or Go Hungry
George Hanson, Senior Vice President, Chief Digital Officer
Panera Bread
Lead Time as a Competitive Weapon
Geoffrey Fry, Global Vice President of Supply Chain
Cree Lighting  
11:50 am–12:20 pm The Journey to a Customer-Focused Culture
Jeff Toister, Author
Toister Performance Solutions, Inc.
Remote Working: The New (Ab)Normal
Randy Herold, Chief Information Security Officer
ManpowerGroup

Sponsored by Tanium
Putting Conversation at the Center of Your Brand Strategy
Lindsay Tjepkema, CEO and Co-Founder
Casted
Alternatives to Sourcing in China: Safeguard the Supply Chain by Shifting the Supply Base
Jeff Cartwright, President and CEO
Shoreview Management Advisors
12:20–12:35 pm
Special Session: Smart and Connected Future
Brad Burke, Enterprise Chief Data Officer – American Family Insurance
Tom Erickson, Founding Director – University of Wisconsin School of Computer, Data & Information Sciences
12:35–3:00 pm
NETWORKING & MASTER CLASSES
12:35–3:00 pm
Sponsor Booths Open
1:00–3:00 pm
Master Classes
Analytics
Part 1 – The Analytic Foundation of Intelligence
Professor Daniel Bauer – Wisconsin School of Business

Part 2 – The Human-Side of Analytics
Professor John D. Lee – Industrial and Systems Engineering
Innovation
Part 1 – Design Thinking and Your Creative Mindset
Michelle Kwasny, Director of Masters of Science in Design + Innovation – School of Human Ecology

Part 2 – Case Study: Designing the Badger Shield (COVID-19 PPE)
Lennon Rodgers, Director of Grainger Engineering Design Innovation Lab – College of Engineering

Part 3 – The Business Model in Practice
Adam J. Bock, Adjunct Faculty – Wisconsin School of Business
Supply Chain
Part 1 – Supply Chain Resilience: Learning from COVID-19
Pete Lukszys, Senior Lecturer and Director of Applied Projects, Grainger Center for Supply Chain Management – Wisconsin School of Business

Part 2 – Forecasting and Optimization Challenges Ahead
Professor Justin Boutilier – Industrial and Systems Engineering
Workplace Wellbeing
Part 1 – Foundations for a Healthy Mind: Finding Balance, Cultivating Resilience
Stephanie Wagner, Trainer and Program Specialist – Healthy Minds Innovations, Inc.

Part 2 – Becoming an Inclusive and Influential Leader
Binnu Palta Hill, Assistant Dean for Diversity and Inclusion – Wisconsin School of Business
FRIDAY, SEPTEMBER 25
8:30-9:00 am
Networking and Sponsor Booths Open
9:00-9:30 am
OPENING SESSION
9:00-9:30 am
Day Two Conference Opening Session
Mark Jeffries, Conference Emcee

E-Business Professorship Investiture Ceremony
Dr. Raj Veeramani, Robert Ratner Chair Professor, UW-Madison
Founder & Executive Director, UWEBC

2020 UWEBI Distinguished Fellow Award Presentation and Interview
Ramu Sunkara, CEO and Co-Founder of Alan AI Inc.

9:30–10:00 am
NETWORKING & STRATEGIC BRIEFINGS
9:30–9:50 am
Strategic Briefings
9:30–10:00 am
Sponsor Booths Open
10:00–10:05 am
Break
10:05–
11:15 am
CUSTOMER SERVICE
TRACK
INFORMATION TECHNOLOGY TRACK
MARKETING
TRACK
SUPPLY CHAIN
MANAGEMENT TRACK
10:05–10:35 am Lands’ End: Thriving With Customer Focus
Sarah Rasmusen, SVP, Chief Customer Officer
Lands' End
Sail to Success by Combining IoT, Analytics and Edge Computing
Ryan West, Co-Founder and Head of Applied Sciences
Idio Analytics

Sponsored by SAP
Protect and Grow Your Brand in the E-Commerce Age
Jessica Cunning-Knopp, Associate and Daren Garcia, Partner
Vorys eControl
Pivoting to a Remote-First Work Strategy
Melissa Baird, Chief Operating Officer
hims & hers
10:35–10:40 am
 Interview with Closing Keynote, Lee Kemp
10:40–11:15 am Engineering the Experience:How Leading Companies Use Language to Reduce Customer Effort
Matt Dixon, Chief Product and Research Officer
Tethr

Sponsored by EDCi
IT Transformation: It Starts With People
Sarah Jansen, Senior Vice President and Chief Information Officer
Thrivent

Sponsored by AHEAD
Are We There Yet? Designing Data Strategy for Digital Marketing Success
Lauren Tucker, CEO and Founder
Do What Matters
Attracting and Retaining Top-Tier Procurement Talent
Brian Rouse, Director - Global Strategic Sourcing
Agropur
11:15 am– 12:00 pm
CLOSING KEYNOTE
11:15 am–12:00 pm
Growing from Adversity to Create Your Own Legacy
Lee Kemp, Olympian and Three-time World Champion Wrestler

Sponsored by SAP

*Please note times are subject to change.

Download the UWEBC Annual Conference app to personalize your own agenda with the track sessions, strategic briefings and sponsor booths that you don't want to miss.

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