Tuesday, September 24, 2019
7:00 - 8:00 am — Continental Breakfast, Networking and Registration
8:00 am - 4:30 pm — Conference Tracks, Keynotes and Strategic Briefing sessions


The conference is located at the lakefront Monona Terrace Community and Convention Center in downtown Madison:

Registration begins at 7:00 am in the Capitol Promenade on the main level of the Monona Terrace.

Visit Monona Terrace's site to find detailed driving directions and parking help.


Two blocks of rooms has been reserved for UWEBC conference attendees at the Hilton Madison Monona Terrace and the Park Hotel for September 23 and 24.

  • The Hilton Madison Monona Terrace overlooks Lake Monona and is connected to the Monona Terrace Convention Center.
    • 9 East Wilson Street
      Madison, Wisconsin 53703
      Google map
    • To reserve a room, please call 414-935-5941 or register online by August 24 using group code UWEB. The hotel block expires August 24 or when the block fills.

  • The Park Hotel Madison, located on the Capitol Square, is a four-block walk from the Monona Terrace.
    • 22 South Carroll Street
      Madison, Wisconsin 53703
      Google map
    • To reserve a room, please call 608-285-8000 and ask for the UW E-Business Consortium 2019 room block or register online by August 24. The hotel block expires August 24 or when the block fills.


Madison has many options to get you to and around downtown. Taxis and rental cars are plentiful at the airport. Madison has a public transportation system, and ridesharing companies like Uber and Lyft are also available.

Most Madison hotels, including the Hilton Madison Monona Terrace, have shuttles to and from the airport, as well. Please contact your hotel for details on booking a shuttle.

Additionally, you can rent bicycles through B-cycle in downtown Madison. For more information on transportation to and around Madison, visit the Greater Madison Convention and Visitors Bureau Web site.



Please note downtown Madison has many concurrent road construction projects. The 200 block of Pinckney is closed. If you park in the Government East garage, please note only the Wilson Street entrance is open.

Monona Terrace features a 300-space, cashier-operated parking structure. Parking for the conference will cost $16. Short-term and all-day public parking is provided throughout downtown Madison in various city-owned structures and lots for up to $1.80 an hour. Private parking in the Block89 Ramp is available within two blocks of the conference for $27 a day. On-street parking is also available for short-term parking.

Bus parking and passenger drop-off is accessible from the Wilson Street entrance to Monona Terrace.

Handicapped-accessible parking stalls are available at no cost for Monona Terrace event parking on the upper drive-through/drop-off level near the parking meter areas on both sides of Monona Terrace. Handicapped-accessible parking stalls are available for a charge on the lower parking level in front of the Level Three entrance. Curb cuts are located in close proximity to accessible parking and make travel to the building convenient.

Parking Resources:

  • How to get to Monona Terrace if you are driving.
  • Map of parking options near Monona Terrace.
  • Parking space availability in City of Madison parking lots.


  • Dietary restrictions: If you have a dietary request, please contact Alyssa Greiber with your needs (vegan, vegetarian, gluten-free, nut allergy, dairy free, pregnant, etc.) by September 17.
    You can reach Alyssa at or 608-262-1145.
  • Mother's room: If you need to pump, please see the Monona Terrace greeter at the desk by the main entrance. The greeter will give you a key to use a private room.
Conference Details
When: 7:00 am-4:30 pm
Tuesday, September 24, 2019
Where: Monona Terrace Community and Convention Center
1 John Nolen Drive
Madison, WI 53703


Please note the following dates:

  • August 24:
    • Discounted Hilton Madison Monona Terrace hotel block closes.
    • Discounted Park Hotel hotel block closes.
  • August 30:
    • If you are taking advantage of bulk registration, attendee details to Beth de Garcia are due.
  • September 17:

Questions about the conference? Contact UWEBC Member Services and Events Coordinator Alyssa Greiber at 608-262-1145 or

Happy attendees