Chris Murray

Track Introduction

Chris Murray
Practice Director, UWEBC

Todd Caponi Sales Melon

Todd Caponi

Author and Principal
Sales Melon, LLC

Todd Caponi is the author of the award-winning book, The Transparency Sale (Best Sales Book of 2019 | Best Book Awards), Managing Director of Chicago’s VentureSCALE, and a speaker and workshop leader as Principal of Sales Melon LLC.

Previously, Todd had spent almost four years building the revenue capacity of Chicago’s PowerReviews from the ground up as their Chief Revenue Officer, turning it into Illinois’ fastest-growing tech company. Prior to that, he's held sales leadership roles with three other tech companies, including ExactTarget, where he helped drive the organization to a successful IPO and a $2.7B exit through the acquisition by

Todd is a former American Business Stevie Award winner for Vice President of WW Sales of the Year, and also once owned and operated a sales training company.

Jessica Cunning-Knapp Daren Garcia Vorys eControl

Jessica Cunning-Knopp, Associate
Daren Garcia, Partner

Vorys eControl

Jessica Cunning-Knopp is an associate in the Vorys Akron office, and a member of the litigation group and Vorys eControl. Her practice focuses on all facets of intellectual property litigation in federal courts throughout the country and general business litigation.

As part of the Vorys eControl team, Jessica counsels businesses on issues related to e-commerce and online brand protection. Jessica also works with manufacturers on Minimum Advertised Pricing policies and issues related to Resale Price Maintenance. Jessica is also a member of Vorys’ drone and autonomous vehicle working group, with a focus on drones and intellectual property.

Jessica received her J.D. magna cum laude from The University of Akron School of Law, where she was assistant editor to the Intellectual Property Journal for the Akron Law Review and served as an advocate on Akron’s trial team. Jessica received her B.S. cum laude in business administration from The Max M. Fisher College of Business at The Ohio State University.

Daren Garcia is a partner and member of the Vorys eControl team. Daren’s practice is centered on the representation of manufacturers and brands, and involves the implementation of thought-leading strategies and enforcement systems both domestically and internationally, designed to protect brand value by controlling online sales. His areas of focus include advising on online go-to-market strategies best suited to protect and grow brands, revamping outdated distribution models to support brand success, and executing legal strategies to remove unauthorized sellers and MAP violators.

Daren has extensive lead trial counsel experience in a variety of areas, including conducting litigation on behalf of brands against disruptive unauthorized resellers. Daren has been recognized by Chambers and Partners as a “Leading Lawyer” in litigation.

Daren obtained his J.D. from the Emory University School of Law and his B.A. from The Ohio State University.

George Hanson Panera Bread

George Hanson

Senior Vice President, Chief Digital Officer
Panera Bread

George Hanson joined Panera Bread in December 2019 as Senior Vice President, Chief Digital Officer, bringing extensive digital, e-commerce and direct consumer marketing experience.

Before joining Panera Bread, George served as Vice President, North America E-Commerce and Retail Stores for Under Armour, holding full P&L responsibility for the North America Direct to Consumer business. Previously, he led the digital business for Lane Bryant, and held various leadership positions at Lands’ End, including leading the Lands’ End Japan business based in Tokyo.

Currently, George serves as a member of the National Retail Federation’s Digital Council and of Google’s Retail Advisory board. He holds a Bachelor of Business Administration degree from the University of Wisconsin-Oshkosh and a Master of Business Administration from the University of Wisconsin-Madison.


...with more speakers to be announced!

When: 7:00 am-4:30 pm
Thursday, September 24, 2020

Where: Monona Terrace Community and Convention Center
1 John Nolen Drive
Madison, WI 53703


Steering Committee members provide guidance on track content, topic suggestions and speaker selection. Thank you to the 2020 Marketing Track Steering Committee:

Adrienne HartmanAdrienne Hartman
Senior Director of E-commerce and Campaign Sales
J.J. Keller & Associates

Lisa MolingLisa Moling
Senior Digital Account Manager
Colony Brands

Mark RothwellMark Rothwell
Vice President, Marketing
WPS Health Solutions

Chris MurrayChris Murray
Marketing Practice Director

The Day At a Glance

Your day at the Business Best Practices & Emerging Technologies Conference is packed with content:

7:00-8:00 am Registration and Networking
8:00-9:00 am Opening Session and Keynote
9:00-9:55 am Networking Break & Strategic Briefings
(Strategic Briefings are from 9:20 to 9:45 am)
9:55 am -12:05 pm Track Sessions
12:05-1:05 pm Lunch & Table Topics
1:05-1:55 pm Networking Break & Strategic Briefings
(Strategic Briefings are from 1:20-1:45 pm)
1:55-3:20 pm Track Sessions
3:30-4:25 pm Closing Keynote
4:25-4:30 pm Conference concludes
Happy attendees
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