Marketing
track speakers


The conference runs from 7:00 am to 4:45 pm.

After the Opening Keynote, Networking Break and Strategic Briefings, the Marketing Track offers an exceptional group of speakers:

Dawn Meier

Track Introduction

Dawn Meier
Practice Director, UWEBC


Zach Johnson Amazon

Zach Johnson

Director, Advertising Sales and Global Accounts
Amazon


Zach Johnson leads the U.S. Consumables, Consumer Electronics and Fashion Advertising Sales and Global Account teams for Amazon Media Group. As such, he and his team work closely with Amazon’s retail teams and advertising customers to develop advertising strategies and custom marketing integrations across Amazon’s advertising product portfolio, which include display, search, video and connected devices.

Zach joined Amazon in 2004 as the sales leader for IMDb’s advertising team, which grew to become part of Amazon’s broader advertising portfolio. He has worked in the digital advertising industry since 1998 when he started with TMP Worldwide (Monster.com).

He holds a BA from Gonzaga University and lives in Madison, Wisconsin with his wife Cynthia and their three children Charlie (12), Sam (11) and Lucy (9).


Marsha Lindsay LSB

Marsha Lindsay

Chair and Chief Strategist
Lindsay, Stone & Briggs


Marsha Lindsay is the Founder and Chair of Lindsay, Stone & Briggs, the firm known for its specialty in accelerating the profitable growth of brands and their innovations. In 2014, Ad Age named LSB a Small Agency of the Year. Marsha serves the agency as its Chief Strategist on Growth, Brand and Innovation, working with clients ranging from the Fortune 100 and multinationals to venture capital-infused startups.

Marsha's particular expertise is the science of human decision-making, including consumer psychology and behavioral economics. Her thought leadership has been featured at The Conference Board, Deloitte’s think tank at UC Berkeley, Zurich’s Gottlieb Duttweiler Institute of Economic and Social Studies, The World Business Forum in New York City, Marketing Effectiveness Week 2017 in London, and Columbia University’s Executive MBA program.

Her insights have been reported by Investor’s Business Daily, NPR and The New York Times; her advice published in Fast Company, Adobe’s CMO.com, Forbes, Ad Age, Becker’s Hospital Review, and the international Journal of Brand Strategy.

Marsha received her master's from the University of Wisconsin-Madison. There she serves on the advisory boards to the business school's dean, and to the business school's MBA Center for Brand and Product Management.


Wil Reynolds Seer Interactive

Wil Reynolds

Founder and Director of Digital Strategy
Seer Interactive


Wil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does well by its team, clients, and community. Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to more than 100 employees across Philadelphia and San Diego.

As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, sons Rio and Niko and their pup Coltrane. He also serves Philadelphia’s homeless and runaway youth at Covenant House, where he participates in a yearly sleep out.


Vijay Talwar Foot Locker

Vijay Talwar

President - Digital
Foot Locker


In 2016, Vijay Talwar joined Foot Locker, Inc. as President – Digital and currently oversees the portfolio of footlocker.com, kidsfootlocker.com, ladyfootlocker.com, footaction.com, champssports.com, six02.com and eastbay.com.

Vijay has served as CEO, CFO and President across multiple industries, including development, retail, e-commerce, consumer products and management consulting. He has applied contemporary business expertise in starting an international e-commerce business, leading global enterprises and turning around a multinational foundation at Clinton Foundation in a developing economy. Vijay continues to address complex industry and market demands in an ever-evolving, global-business climate at Nike and Blue Nile. Vijay holds an MBA from the University of Chicago.




...with another speaker to come!

STEERING COMMITTEE

Steering Committee members provide guidance on track content, topic suggestions and speaker selection. Thank you to the 2018 Marketing Track Steering Committee:

Mary Benedum
Vice President, Marketing
Kohl's Department Stores

Adrienne Hartman
Director of E-Commerce and Inbound Sales
J.J. Keller & Associates

Dana Vanden Heuvel
Senior Vice President - Marketing, Director of Digital Marketing
Associated Bank

Stacey Walthers Naffah
Vice President, Sales and Marketing
Wm. K. Walthers, Inc.

Dawn Meier
Marketing Practice Director
UWEBC

The Day At a Glance

Your day at the Business Best Practices & Emerging Technologies Conference is packed with content:

7:00-8:00 am Registration and Networking
8:00-9:30 am Opening Session and Keynote
9:30-10:20 am Networking Break & Strategic Briefings
(Strategic Briefings are from 9:45 to 10:10 am)
10:20 am -12:20 pm Track Sessions in Lecture Hall
12:20-1:30 pm Lunch & Table Topics
1:30-2:05 pm Networking Break & Strategic Briefings
(Strategic Briefings are from 1:30-1:55 pm)
2:05-3:25 pm Track Sessions in Lecture Hall
3:35-4:45 pm Closing Keynote and Raffle

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