MARKETING Track Speakers

The conference runs from 7:30 am to 4:40 pm.

After the Opening Keynote, Networking Break and Strategic Briefings, the Marketing Track offers an exceptional group of speakers:

Dawn Meier

Track Introduction

Dawn Meier



Michelle Dauchy Mercury Marine

Michelle Dauchy

Chief Marketing Officer
Mercury Marine


Michelle Dauchy is the Chief Marketing Officer at Mercury Marine, overseeing the company's global marketing team. Mercury Marine, as part of the Brunswick Corporation, is the world’s leading manufacturer of marine propulsion systems.

Michelle joined Mercury Marine in July 2015 bringing with her nearly two decades of global marketing experience in the consumer packaged goods industry at S.C. Johnson. She is passionate about building and leading high performance teams and creating iconic global brands and marketing strategies grounded in consumer insight.

Prior to S.C Johnson, Michelle held senior leadership positions with Bankers Trust Company and Chemical Bank in New York.

Michelle has a Bachelor of Arts in economics from Dartmouth College and a Master of Business Administration in marketing from Northwestern University’s Kellogg Graduate School of Management.

In her free time Michelle enjoys spending time with her husband and three children as well as being active in fitness and travel. Michelle is originally from New York City but currently resides in Mequon, Wisconsin.


Paula Kroening

Paula Kroening

North America Partner Lead
Google


Paula Kroening is a passionate brand builder with a broad base of experience in the CPG industry. Currently, Paula is a North America Partner Lead at Google where she oversees the relationship with a top snack food company, helping them harness the full potential of digital and drive broader transformation across the organization.

Prior to Google, Paula led advertising sales efforts in the Midwest for a social video platform as well as a few of the most beloved print brands from Meredith Corporation and Time Inc. Paula also spent time on the media agency side, building strategy for top marketers.


Wil Reynolds

Will Reynolds

Founder and Director of Digital Strategy
Seer Interactive


Wil Reynolds likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 100 employees across Philadelphia and San Diego.

As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, son Rio and pup Coltrane. He also serves Philadelphia’s homeless and runaway youth at Covenant House, where he participates in a yearly sleep out.



...and more speakers to come!

STEERING COMMITTEE

Steering Committee members provide guidance on track content, topic suggestions and speaker selection. Thank you to the 2017 Marketing Track Steering Committee:

Adrienne Hartman
Director of E-Commerce & Inbound Sales
J.J. Keller & Associates

Jack Palazzolo
VP Marketing
Sub-Zero Group, Inc.

Stacey Walthers Naffah
VP, Sales and Marketing
Wm. K. Walthers, Inc.

Mike Zhang
VP, eCommerce, Digital Marketing, Innovation
Lands' End

Dawn Meier
Marketing Practice Director
UWEBC





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Contact Lori Wilson, Marketing and Communications Manager
lori.wilson@wisc.edu | 608-890-2449
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