B2B Marketing Special Interest Group

Learn new strategies and practices to improve and enhance the efficiency and effectiveness of your marketing operations.

The Business-to-Business (B2B) Marketing Special Interest Group was a practice-sharing community for leaders of marketing teams at product manufacturers and distributors that primarily support business customers (retailers, dealers, distributors and/or commercial end users).

Spanning several sessions, this SIG provided a valuable opportunity for participants to:

• Discuss topics of shared interest.
• Compare approaches for addressing shared challenges.
• Discover new ideas and processes for providing marketing in a B2B environment.

Participation in the B2B Marketing SIG was reserved for senior marketing leaders (vice presidents, directors, senior managers) of UWEBC member companies. If you would like to learn more about the B2B Marketing SIG, please review the SIG’s charter document and/or contact UWEBC Marketing Practice Director Bill Carrier at bill.carrier@uwebc.wisc.edu or 608-265-3299.

Read the B2B Marketing SIG charter document»

This SIG concluded in December 2021.