B2B Marketing Special Interest Group

Learn new strategies and practices to improve and enhance the efficiency and effectiveness of your marketing operations.

The Business-to-Business (B2B) Marketing Special Interest Group is a practice-sharing community for leaders of marketing teams at product manufacturers and distributors that primarily support business customers (retailers, dealers, distributors and/or commercial end users).

Spanning several sessions, this SIG will provide a valuable opportunity for participants to:

  • Discuss topics of shared interest.
  • Compare approaches for addressing shared challenges.
  • Discover new ideas and processes for providing marketing in a B2B environment.

Participation in the B2B Marketing SIG is reserved for senior marketing leaders (vice presidents, directors, senior managers) of UWEBC member companies. If you would like to learn more about the B2B Marketing SIG, please review the SIG’s charter document and/or contact UWEBC Marketing Practice Director Chris Murray at chris.murray@wisc.edu or 608-265-3299.

Read the B2B Marketing SIG charter document»

B2B Marketing Special Interest Group 

Account Based Marketing (ABM) and Attribution 
May 22, 2019 09:00 AM - 03:00 PM 
Gain insights on implementing ABM strategies and learn the best ways to track marketing effectiveness across your entire funnel. 

In the morning, we’ll explore the pros and cons of Account Based Marketing (ABM) strategies to see whether this approach is a fit for your organization or parts of your marketing/sales plans. You’ll hear from an ABM thought leader on success stories and how you can best leverage this approach.

In the afternoon, we’ll share best practices around attribution and tracking marketing effectiveness. We’ll have an expert share tracking tips and attribution models to help you better understand what marketing tactics are creating the most value for your organization.

Pyle Center 
Events Team, 608-262-1145, UWEBCevents@wisc.edu 

Steering Committee

Todd Eucke
Marketing Manager
Lakeside Foods

Aaron Linsmeier
Manager, Integrated Marketing Services
Badger Meter

Judson Luke
Director of Customer Experience
Badger Meter

Chris Revie
Marketing Manager
Church Mutual Insurance

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