B2B Marketing Special Interest Group

Learn new strategies and practices to improve and enhance the efficiency and effectiveness of your marketing operations.

The Business-to-Business (B2B) Marketing Special Interest Group is a practice-sharing community for leaders of marketing teams at product manufacturers and distributors that primarily support business customers (retailers, dealers, distributors and/or commercial end users).

Spanning several sessions, this SIG will provide a valuable opportunity for participants to:

  • Discuss topics of shared interest.
  • Compare approaches for addressing shared challenges.
  • Discover new ideas and processes for providing marketing in a B2B environment.

Participation in the B2B Marketing SIG is reserved for senior marketing leaders (vice presidents, directors, senior managers) of UWEBC member companies. If you would like to learn more about the B2B Marketing SIG, please review the SIG’s charter document and/or contact UWEBC Marketing Practice Director Chris Murray at chris.murray@wisc.edu or 608-265-3299.

Read the B2B Marketing SIG charter document»

B2B Marketing Special Interest Group Meeting 

Channel Marketing - Partner and Dealer Strategies 
June 09, 2020 09:00 AM - 03:00 PM 
Learn how to best grow and engage key business partners critical for market success. 

HTML ref:https://www.uwebc.org/staff/Meeting%20Content/HTML_Tips_&_Tricks.pdf

Intro: 2-3 sentences: Why are we focusing on this topic? What makes it worthwhile? Possible answers: This meeting is focusing on learning about a new/emerging technology or business practice/strategy and its implications. This meeting is focusing on learning/sharing of best practices of an important business challenge. If theme can't be captured with a focus on emerging technologies or best practices, it should be stated in a clear concise manner.

Highlights: 2-3 sentences or bulleted list to highlight featured speakers, case studies, meeting structure, etc. (Update as meeting planning progresses).

Takeaways: Concluding section: “Why should you attend? What can I expect to take away?” Bulleted list:

  • Key issues/questions that will be discussed.
  • Or what attendee can expect to take from mtg.
Can also be a final sentence that summarizes overall theme and most valuable takeaway.

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

Pyle Center 
Events Team, 608-262-1145, events@uwebc.wisc.edu 

Steering Committee

Todd Eucke
Marketing Manager
Lakeside Foods

Aaron Linsmeier
Manager, Integrated Marketing Services
Badger Meter

Judson Luke
Director of Customer Experience
Badger Meter

Chris Revie
Marketing Manager
Church Mutual

© 2000-2020 UW E-Business Consortium, University of Wisconsin-Madison. All rights reserved. Site credits»