The E-Retailer Special Interest Group comprises companies whose dominant share of product sales and company revenue comes from online direct marketing.

Companies participating in the E-Retailer SIG share a similar business model. This enables in-depth discussion of business processes and practices, business performance, online tactics, and technology challenges. Participation is by invitation only and limited to B2C or B2B companies whose dominant share of product sales and company revenue comes from online direct marketing.

Please contact Marketing Practice Director Chris Murray for more information.

Next Meeting

E-Retailer Special Interest Group Web Meeting 

Pre-Holiday Gathering 
August 05, 2020 09:00 AM - 11:00 AM 
Our pre-holiday gathering will explore post COVID-19 impacts, marketplace updates, and of course, holiday planning. 

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.


Intro: 2-3 sentences: Why are we focusing on this topic? What makes it worthwhile? Possible answers: This meeting is focusing on learning about a new/emerging technology or business practice/strategy and its implications. This meeting is focusing on learning/sharing of best practices of an important business challenge. If theme can't be captured with a focus on emerging technologies or best practices, it should be stated in a clear concise manner.

Highlights: 2-3 sentences or bulleted list to highlight featured speakers, case studies, meeting structure, etc. (Update as meeting planning progresses).

Takeaways: Concluding section: “Why should you attend? What can I expect to take away?” Bulleted list:

  • Key issues/questions that will be discussed.
  • Or what attendee can expect to take from mtg.
Can also be a final sentence that summarizes overall theme and most valuable takeaway.

Participate in Customizing the Agenda: Help shape our presentation content – and maximize its relevance for you – by suggesting topics of interest when you register.

Events Team, , 

Participating Companies

  • American Girl
  • Brady Corporation
  • Colony Brands
  • Demco
  • Foot Locker
  • Harley-Davidson
  • J.J. Keller & Associates
  • Kohl's
  • Lands' End
  • Mason Companies
  • Rocket Industrial
  • Wm. K. Walthers, Inc.
  • UWEBC Events

    May 2020

    7 Web Only: Trade Compliance Special Interest Group Meeting - Best Practices in Building an Import Trade Compliance Program
    13 Web Only: Marketing Peer Group Meeting - Mastering Your Social Media Strategy
    15 Web Only: Human Resources Executives Special Interest Group Meeting - COVID-19: Return-to-Work Considerations and Practices
    19 Web Only: Indirect Procurement Special Interest Group Meeting - Contract Management Best Practices
    20 Web Only: Agile IT Special Interest Group Meeting - Agile Team Development, Management and Leadership
    21 Web Only: E-Retailer Special Interest Group Meeting - E-Commerce During COVID-19

    June 2020

    4 Web Only: Customer Service Peer Group Meeting - Supporting the Email Channel: Approaches to Challenges Around Workflow, Efficiency, Response Time Management and Quality Monitoring
    9 Web Only: B2B Marketing Special Interest Group Meeting - Channel Marketing - Partner and Dealer Strategies
    11 Web Only: Procurement Peer Group Meeting - Supplier Challenges: Managing your supply base, supplier financial health and supplier diversity
    16 Web Only: Information Technology Peer Group Meeting - Creating a Learning Organization to Develop the Technologists of the Future
    17 Web Only: Logistics and Distribution Peer Group Meeting - Domestic Transportation Outlook: 2020 and Beyond
    18 Web Only: B2B Customer Service Special Interest Group - Supervisors Forum Meeting - Managing Change Initiatives and Communication Practices within the Customer Care Team and with Other Functions

    Chris MurrayQuestions about the E-Retailer Group? Contact Marketing Practice Director Chris Murray at or 608-265-3299.

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