Professional development • UWEBC member resource

UWEBC peer learning is part of working at [Company]

[Company] is a member of the University of Wisconsin–Madison industry consortium called the UWEBC. That membership covers every employee. Here is what it offers and how to use it.

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Getting started: four steps to your first event

1

Create your web account

Go to uwebc.wisc.edu, click Sign In, then choose the option to register. Use your [Company] email address — that is how the site knows our membership covers you. A verification link is emailed to you.

2

Find an event and register

Use the Upcoming Events list on the home page or the Focus Area menu. Log in and pick Register for onsite, Register for virtual, or the can’t-attend option to get the recording and slides afterward.

3

Put it on your calendar

Click Add this event to your calendar on the event page. For virtual meetings, the join link is on the event page and your My Account page. For in-person events, you will get an email with location and parking details.

4

Catch up any time

The event archive holds all the meeting assets: presentations, key takeaways, and other post-meeting materials. UWEBC+ at go.wisc.edu/uwebcplus holds the video library.

UWEBC is a peer-learning community run by UW–Madison’s College of Engineering. More than 80 companies belong. Members meet by role to compare notes on real problems — what’s working, what isn’t, and what they would do differently. There is no fee to attend; our membership covers it. Most events are online, with a few in-person events each year.

What membership gives you

Peer Group events

Role-based groups that meet several times a year. Hear from peers and outside experts, then work through it together.

Special Interest Groups

Smaller, topic-focused groups that go deeper. Each event stands on its own, and topics rotate to stay relevant and practical.

UWEBC+ video library

Recordings and slides from more than eight years of sessions. Watch what you missed, on your schedule.

Conferences and symposia

The Annual Conference and symposia may include additional ticket fees, and member discounts apply. See the event calendar.

Which area is right for me?

Focus areas, peer groups, and special interest groups

Each focus area has role-based Peer Groups and topic-focused Special Interest Groups. Events stand alone, and topics rotate to stay relevant and practical. You can attend events in more than one area. Upcoming events and full descriptions are on the UWEBC site — follow the link in each card.

Customer Experience & Marketing

If you work in marketing, sales, product, customer service, or experience design.

Peer Groups

  • Customer Experience — turning customer insight into action that moves satisfaction, retention, and growth.
  • Marketing — sharing practices, challenges, and new approaches for turning marketing strategy into measurable results.
  • Customer Service — for leaders delivering consistent, high-quality service while improving efficiency and employee engagement.

Special Interest Groups

  • Lead Generation & Sales — bridging marketing and sales to improve lead quality and conversion.
  • Product Management — connected and intelligent product management: strategy, operations, and marketplace success.
Led by Matthew Cone, Practice Director. CXPA affiliate: CCXP holders can apply eligible participation toward recertification. Upcoming Events →

People

If you work in HR, talent, learning and development, or you lead people and change at any level.

Peer Group

  • Human Resources Executives — executive roundtables on current and emerging HR issues.

Special Interest Groups

  • Leadership & Change Management — building an adaptive culture, preparing leaders for change, and developing employees. Open to leaders at every level.
  • Talent & Learning — skills-based talent strategy, human capabilities, and careers in the age of AI.
Led by Doug Barton, UWEBC Director. SHRM member: eligible events earn professional development credits. Upcoming Events →

Supply Chain & Manufacturing

If you work in logistics, planning, production, operations, sourcing, procurement, or trade compliance.

Peer Groups

  • Supply Chain — end-to-end supply network topics, from analytics to career development.
  • Logistics & Distribution — all modes of transportation, warehousing, fulfillment, and distribution.
  • Procurement — direct and indirect procurement, sourcing, and purchasing.

Special Interest Groups

  • Manufacturing — the people, process, and technology that keep operations running: smart manufacturing, automation, continuous improvement.
  • Trade Compliance — building and maintaining import/export compliance programs, with a peer network to check your approach against.
  • Sales & Operations Planning (S&OP) — trends, tools, and strategies in the S&OP process.
Led by Jenny Patzlaff, Practice Director. Upcoming Events →

Technology, Data & AI

If you work in IT, data and analytics, AI, security, or on agile and product teams.

Peer Groups

  • Technology — strategy and practice for IT leaders: modernizing the core, security, digital transformation.
  • Data & AI — data, analytics, and AI: governance, common dilemmas, and what’s working.

Special Interest Groups

  • Agile — deploying and running Agile practices in IT teams. For team leads, coaches, and product owners.
  • Artificial Intelligence — from MLOps to generative AI and responsible governance, with member use cases and deep dives.
  • Cybersecurity — risk, resilience, and incident readiness.
Led by Heidi Rozmiarek, Practice Director. Upcoming Events →

Get more out of it

  • Bring a question. Events are peer-driven. Ask the group — the answers from other member companies are the point.
  • Talk with a peer at another company. Working on a problem someone else has already solved? Submit the form at uwebc.wisc.edu/request. UWEBC will connect you with a peer at a member company.
  • Join the LinkedIn groups. Search LinkedIn for UWEBC Customer Service, UWEBC Human Resources Executives, UWEBC Marketing, UWEBC Supply Chain, and UWEBC Technology.
  • Share what you learn. Bring takeaways back to your team. Our champion can help you get them to the right people.
  • Interested in presenting? Member companies present at most events. Tell our champion — UWEBC is always looking for real examples.

Good to know

  • It’s free to you. Our membership covers attendance. Check with your manager about time, as you would for any professional development.
  • Peer Groups are open. Register for any event that interests you, in any focus area.
  • Special Interest Groups go deeper. They are topic-focused, and each event stands on its own, so join whenever a topic fits your work.
  • Credits count. Eligible People events earn SHRM professional development credits. Eligible Customer Experience events count toward CCXP recertification.
  • Who runs the room. Each focus area is led by a UWEBC practice director. You will meet them at events; for questions, start with the contacts below.

Questions? Start here.

Our UWEBC Champion

[Champion name, title]
[champion email]

Or contact UWEBC directly

events@uwebc.wisc.edu
Account help, registration questions, and anything else.
Website: uwebc.wisc.edu

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