New Position: Help Us Hire UWEBC's Director!

The UWEBC is seeking applications from well-qualified candidates for the newly created Director position. The Director will be responsible for leading and overseeing UWEBC staff to implement strategies to achieve operational and financial success, as well as supporting the development and execution of new growth initiatives. Please pass this opportunity along to people you know who might be interested in this opportunity and would be a great fit. Applications are due December 20. Learn more »

Member Spotlight
Research and Advisory Services Request Form

Interested in connecting with a UWEBC member company to discuss a specific business issue or collaborate on a research study? The UWEBC can help! From facilitating a conversation with you and other member companies to managing a research project for your company, the UWEBC is here to assist you. Submit a request today to get started.
Submit request »

Using AI to Optimize Paid Search Marketing

The UWEBC and SmartLens Analytics, Inc. recently conducted a collaborative research study of how AI-based keyword bidding can improve member company Furniture & ApplianceMart/Ashley HomeStore's paid search engine marketing campaign performance. More »

Interested in collaborating with the UWEBC on a research study? Contact Dr. Raj Veeramani at or 608-262-0861 for more details.

Welcome New UWEBC Member Companies

The UWEBC is pleased to welcome two new member companies:

Encapsys is an innovator in the development and manufacture of microencapsulated products. The company’s legacy has grown out of the first patent on microencapsulation in 1955 and today has over 120 patents worldwide. The privately held company has lean production in Portage, Wisconsin. Headquartered in Appleton, Wisconsin, Encapsys works in close collaboration with Fortune 500 companies to incorporate microcapsules in a variety of commercial products globally.  More »

Wick Buildings
Wick Buildings is a leader in post-frame construction throughout the central area of the United States. Founded in 1954 and headquartered in Mazomanie, Wisconsin, Wick Buildings' employees provide sales support, engineering and design, component fabrication and construction labor for structures through a network of authorized and trained builders. Wick Buildings supplies buildings for use in residential, suburban, commercial, light industrial, municipal, equestrian and agricultural segments of the construction industry.  More »

Join our LinkedIn groups!

The UWEBC hosts five distinct LinkedIn groups just for members. You can find tailored content, opportunities to connect and network with other members, and event reminders. Request to join today!

What We Do at the UWEBC

We do peer-to-peer learning among leading Wisconsin companies, focused on business best practices and emerging technologies.

Learn about our acclaimed Peer Groups, Executive Retreats, Member-to-Member Advising and other offerings.

Beth de GarciaQuestions about becoming a UWEBC member company? Member Relations Senior Director Beth de Garcia at or 608-265-0645.

Quick Contacts

Executive Director: Dr. Raj Veeramani,, 608-262-0861

Member Relations Senior Director: Beth de Garcia,, 608-265-0645

Customer Service Practice Director: Roger Paulson,, 608-261-1161

Information Technology Practice Director: Cavinda Caldera,, 608-890-1291

Marketing Practice Director: Chris Murray,, 608-265-3299

Supply Chain Management Practice Director: Wayne Thompson,,

Member Services and Events Director: Jen Anderson,, 608-890-1406

Member Services and Events Coordinator: Alyssa Greiber,, 608-262-1145

Marketing and Communications Specialist: Nicole Lipp,, 608-262-1476

Stay in touch with the UWEBC

Each month, the UWEBC publishes e-newsletters with announcements and meeting details. If you would like to sign up for our newsletter, please contact Nicole at

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