The Secret to Agile Marketing

We know that in today’s world, customers are constantly changing shopping patterns, accompanied by an explosion of customer touchpoints and fast-changing competitive and technological dynamics, which have led to an increased emphasis on Agile Marketing. During the October 18th UWEBC Marketing Peer Group meeting, business professionals gathered to discuss a roadmap for the successful integration of Agile in marketing.

Led by UWEBC’s Marketing Practice Director Bill Carrier and with incredible speakers from AgileSherpas, Laughlin Constable, and The Master Lock Company, participants discussed how companies can use Agile practices to build familiarity and momentum within existing teams.

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Announcing the Digital All-Access Pass to the
2022 Annual Conference!

2022 annual conferenceThe UWEBC Annual Business Best Practices & Emerging Technologies Conference was held on September 20. In case you missed it, we want to give you the opportunity to get in on the excitement!

Announcing the Digital-Only All-Access Pass! This discount pass, which will be available from now until March 31, will allow you to view recordings of our 45 speakers, download presentation materials, visit sponsor booths, and connect with other attendees.

With an exciting line-up of industry thought leaders in four dynamic tracks filled with captivating content, the conference was an incredible day. We don't want you to miss out on the remarkable speakers, networking opportunities, and exclusive strategic briefings. Act now to get your digital pass.

Learn more about this amazing offer here!


Member Spotlight
Research and Advisory Services Request Form

Interested in connecting with a UWEBC member company to discuss a specific business issue or collaborate on a research study? The UWEBC can help! From facilitating a conversation with you and other member companies to managing a research project for your company, the UWEBC is here to assist you. Submit a request today to get started.
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Connect with us on LinkedIn

The UWEBC hosts five distinct LinkedIn groups just for members. You can find tailored content, opportunities to connect and network with other members, and event reminders. Request to join today!

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What We Do at the UWEBC

We do peer-to-peer learning among leading Wisconsin companies, focused on business best practices and emerging technologies.

Learn about our acclaimed Peer Groups, Executive Retreats, Member-to-Member Advising and other offerings.

Beth de GarciaQuestions about becoming a UWEBC member company? Membership and Corporate Sales Director Beth de Garcia at or

Quick Contacts

Executive Director: Dr. Raj Veeramani,, 608-262-0861

Director: Doug Barton,,

Membership and Corporate Sales Director: Beth de Garcia,,

Director, Practice Area Development: Roger Paulson,,

Customer Service Practice Director: Matthew Cone,, 608-263-0635

Information Technology Practice Director: Heidi Rozmiarek,,

Marketing Practice Director: Bill Carrier,, 608-265-3299

Supply Chain Practice Director: Jenny Patzlaff,,

Events Coordinator: Pema Bhutia,, 608-262-5566

Marketing Specialist: Taryn Johnson,, 608-262-1476

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