Welcome New UWEBC
Member Companies:
Identity Works, Inc. and
Nasco Education

Established in 1996, Identity Works, Inc. is an award-winning market leader in the branded merchandise space. Offering client-specific custom technology services, the company provides solutions for swag and apparel stores, gift programs and reward/incentive programs, as well as management and tracking tools for tradeshow assets. Identity Works, Inc. is based near La Crosse, Wisconsin, and serves clients in all 50 states, as well as international locations. More »

Nasco Education was founded in 1941 in Fort Atkinson, Wisconsin. Nasco helps educators bring learning to life in their classrooms with hands-on manipulatives, lesson plans and professional development. Through art, math, family & consumer sciences, STEM, physical education and health, Nasco partners with schools to improve college and career readiness. More »

Stay in touch with the UWEBC

Each month, the UWEBC publishes e-newsletters with announcements and meeting details. If you would like to sign up for our newsletter, please contact Lori at lori.wilson@wisc.edu.

Member Spotlight
Research and Advisory Services Request Form

Interested in connecting with a UWEBC member company to discuss a specific business issue or collaborate on a research study? The UWEBC can help! From facilitating a conversation with you and other member companies to managing a research project for your company, the UWEBC is here to assist you. Submit a request today to get started.
Submit request »

Using AI to Optimize Paid Search Marketing

The UWEBC and SmartLens Analytics, Inc. recently conducted a collaborative research study of how AI-based keyword bidding can improve member company Furniture & ApplianceMart/Ashley HomeStore's paid search engine marketing campaign performance. More »

Interested in collaborating with the UWEBC on a research study? Contact Dr. Raj Veeramani at raj.veeramani@uwebc.wisc.edu or 608-262-0861 for more details.

Join our LinkedIn groups!

The UWEBC hosts five distinct LinkedIn groups just for members. You can find tailored content, opportunities to connect and network with other members, and event reminders. Request to join today!

What We Do at the UWEBC

We do peer-to-peer learning among leading Wisconsin companies, focused on business best practices and emerging technologies.

Learn about our acclaimed Peer Groups, Executive Retreats, Member-to-Member Advising and other offerings.

Beth de GarciaQuestions about becoming a UWEBC member company? Member Relations Senior Director Beth de Garcia at beth.degarcia@wisc.edu or 608-265-0645.


Quick Contacts

Executive Director: Dr. Raj Veeramani, raj.veeramani@wisc.edu, 608-262-0861

Member Relations Senior Director: Beth de Garcia, beth.degarcia@wisc.edu, 608-265-0645

Managing Practice Director and Customer Service Practice Director: Roger Paulson, roger.paulson@wisc.edu, 608-261-1161

Information Technology Practice Director: Cavinda Caldera, cavinda.caldera@wisc.edu, 608-890-1291

Marketing Practice Director: Chris Murray, chris.murray@wisc.edu, 608-265-3299

Supply Chain Management Practice Director: Wayne Thompson, wayne.thompson@wisc.edu,
608-890-1298

Member Services and Events Director: Jen Anderson, jen.anderson@wisc.edu, 608-890-1406

Member Services and Events Coordinator: Alyssa Greiber, alyssa.greiber@wisc.edu, 608-262-1145

Marketing and Communications Director: Lori Wilson, lori.wilson@wisc.edu, 608-890-2449

Marketing and Communications Specialist: Nicole Lipp, nicole.lipp@wisc.edu, 608-262-1476

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