Learn, Connect, and Lead in Customer Experience
Join us March 10, 2026 for the Wisconsin Customer Experience Symposium at Memorial Union in Madison or online. This one-day program is designed for CX, marketing, and business leaders who want practical ideas they can bring back to their teams right away, whether that means improving service culture, strengthening customer loyalty, or using technology and data to create more consistent, meaningful experiences.
You’ll hear actionable insights from keynote speakers Ty Givens and Jeff Toister, plus a panel of CX leaders shaping customer experience across Wisconsin. Attending in person offers the added benefit of deeper networking, more dynamic discussions, and the opportunity to connect with fellow CX professionals in one of UW–Madison’s most iconic settings.
Over 25 years of thought leadership and peer-to-peer learning among prestigious companies, focused on leading business practices and emerging technologies.
Since 1998, the UWEBC has brought together executives, managers, and senior practitioners from leading companies to learn from each other. We are a unique partnership of industry-leading companies and Wisconsin’s flagship university. Five Wisconsin governors have recognized the UWEBC as a model of university-industry collaboration advancing the competitiveness of industry and the health of the economy.
We focus our efforts on four areas critical to a diverse range of businesses:
Membership resources are open and available to all employees of your company.
Hear what others have to say about us:
Upcoming Events
- February 10, 2026Virtual
- February 12, 2026Virtual
- February 19, 2026Virtual
- February 24, 2026Virtual
- February 25, 2026Virtual
Member Companies Enjoy Numerous Benefits
Companies pay an annual fee for which their managers and executives have unlimited access to these events and services before and after they are offered:
Research and Advisory Services
Interested in connecting with a UWEBC member company to discuss a specific business issue or collaborate on a research study? The UWEBC can help! From facilitating a conversation with you and other member companies to managing a research project for your company, the UWEBC is here to assist you. Learn more.
Connect with us on LinkedIn
The UWEBC hosts five distinct LinkedIn groups just for members. You can find tailored content, opportunities to connect and network with other members, and event reminders. Request to join today!
How Your Company Can Benefit
80+
Member Companies
from around the globe that you can connect with and learn from.
60+ Member-Only Events
throughout the year where company executives, managers, and senior practitioners can meet and learn from each other.
Over 25 Years of Excellence
celebrated each year at our Business Best Practices and Emerging Technologies Conference. Save the date for this year's conference: October 6, 2026.
4 Strategic Focus Areas
* Customer Experience & Marketing
* People
* Supply Chain and Manufacturing
* Technology, Data & AI