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Featured Newsletter Articles

  • Technology Innovations in Marketing: The Impact of Generative AI on Modern Marketing Practices

    Undoubtedly, AI is becoming increasingly relevant. On May 9, 2024, our Marketing Peer Group discussed cutting-edge advancements in Generative AI and uncovering their transformative effects on marketing strategies and practices. Marketing professionals gathered in a …

  • Re-Skilling Your Supply Chain Team

    Within the ever-changing landscape of today’s business environment, the approaches towards effective training are at the forefront of many decisions made today in creating high-performing teams and leaders. Led by Jenny Patzlaff, our Supply Chain …

  • 2024 Wisconsin Digital Symposium Recap

    In our fast-paced and rapidly evolving digital environment, mastering digital transformation and product-led success is crucial, as AI, digital paranoia, and challenging economic switchbacks are on the rise.  On May 2, 2024, UWEBC hosted the …

  • Unlocking Value with Generative AI: Insights from UWEBC Members

    The utilization of Generative Artificial Intelligence (AI) stands as a transformative force, reshaping personal productivity, augmenting processes, and creating more intelligent enterprises. At the center of this potential lies a human-centered change challenge. Within the UWEBC, members are at the forefront of this technological revolution, strategically integrating and harnessing the power of Generative AI to unlock new value and ways of working. Led by Doug Barton and Tom Hershberger, our Data & Analytics event on March 12 dove into the innovative strategies employed by UWEBC members, illuminating how they navigate Generative AI to augment both personal and enterprise productivity, offering a gateway to understanding and leveraging this cutting-edge technology effectively.

  • New Member Spotlight: Dynamic Lifecycle Innovations

    April is Earth Month, and what better way to celebrate Earth Month than to interview our newest member company,  Dynamic Lifecycle Innovations? Dynamic is a leader in sustainability and ESG. ESG is environmental, social, and …

  • Customer-Centric Marketing: Strategies to Enhance Engagement, Foster Loyalty, and Drive Retention

    Many of our most vivid memories are shaped by two distinct emotions: satisfaction and disappointment. This holds true for our encounters with companies as well; some leave us with a sense of delight, while others …

  • Building a Culture of Change Management and Strategy Activation in Your Organization

    Change is an inevitable aspect of any organization’s journey, and its success often hinges on how well the culture adapts to it. Our new cross-functional interest group focused on Leadership, Change Management, and Strategy Activation …

  • UWEBC Featured Member: John Zaganczyk from WEC Energy Group

    This month we are delighted to feature John Zaganczyk, Senior Vice President of Customer Service at WEC Energy Group. John has a deep-rooted connection with the UWEBC, being actively involved with it for almost 25 …

  • UWEBC Director’s Message: Next-level Organizational Capability Development

    New Year’s Resolution: Transform Your Personal Growth and Your Organization’s Capabilities In an era marked by rapid changes and disruptions, it’s crucial for leaders not just to stay abreast of trends but to actively shape …

  • UWEBC Featured Member: Anne Norman from UW Credit Union

    This month, we are excited to feature Anne Norman, Senior Chief Marketing and Product Strategy Officer at UW Credit Union! We spoke with her and got an insight into what she and her team are up …

  • Tech Horizons 2024: Actionable Trends for Tomorrow, Today!

    In the ever-evolving landscape of technology, our recent Tech Horizons 2024 event, led by IT Practice Director Heidi Rozmiarek, provided a glimpse into the future, highlighting actionable trends that are shaping the digital world. Participants …

  • UWEBC Featured Member: Paul Nugent from Amcor Flexibles North America

    This month, we are excited to feature Paul Nugent, Senior Director of Supply Chain at Amcor Flexibles North America this month! We spoke with him and got an insight into what he and his team are up …

  • Strategies to Reduce Customer Effort and Increase First Contact Resolution

    In the ever-evolving landscape of customer service, where every interaction matters, our recent Customer Service peer group meeting, led by Matthew Cone, provided a goldmine of strategies and insights to reduce customer effort and boost …

  • Approaches to Developing Leadership Skills in Frontline Supervisors and Managers

    Developing leadership skills in frontline supervisors and managers holds immense organizational possibilities and opportunities, and organizations that succeed in this area are more likely to cultivate a friendly and inclusive work culture for the entire organization. Our Customer Service Peer Group meeting on August 10th discussed this topic in-depth, where participants learned how to explore the power of developing leadership skills in frontline supervisors for organizational success and enhanced team performance. The meeting was led by UWEBC's Customer Service Practice Director Matthew Cone, with featured presentations from jIQ People Solutions, Northwestern Mutual, and Mason Companies.

  • Leveraging Sustainability in Tech to Drive Efficiency and Cost Savings

    In a rapidly evolving world driven by technology, the IT sector plays a central role in transforming how we live and work. However, as we witness unprecedented advancements leading to increased efficiency, we must also address the sustainability challenges arising in parallel. Sustainable IT practices are vital to reducing the carbon footprint, generating cost savings, and enhancing overall efficiency. By adopting eco-friendly measures, companies can contribute to a cleaner environment and achieve significant economic benefits. Our July IT Peer Group Meeting, led by UWEBC's Information Technology Practice Director Heidi Rozmiarek, explored how Trane and KMPG are leveraging sustainability in the tech industry to drive efficiency and cost savings while contributing to a greener future.

  • UWEBC Featured Member: Mike Wygocki from Demco

    We are excited to feature Mike Wygocki, Executive Director of Customer Success, at Demco this month! We spoke with him and got insight into what he and his team are up to, what they like about UWEBC events, and how you can take some things he's learned and put them into practice for your company. 

  • Automating Customer Service Processes

    As companies strive to improve efficiency, reduce costs, and enhance the customer experience, the prevalence of process automation in customer care teams continues to grow in today's business environment. Companies must combine automation with human expertise and empathy to provide a superior customer experience that meets the needs and expectations of all their customers. Our Customer Service Peer Group meeting on May 18th discussed this topic in-depth, led by UWEBC's Customer Service Practice Director Matthew Cone, with featured presentations from Brian Hagel of Kohl's about Contact Center Automation and Nick Carpenter of Esker about Order Management examples and more.

  • The Rise of Storytelling: How to Captivate Your Audience and Build Your Brand

    In today's digital age, where attention spans are shrinking and competition for audience engagement is fierce, businesses and brands are turning to video storytelling as a powerful tool to captivate their target audience and build a strong brand presence. Unlike traditional forms of advertising, which often focus on product features or promotional messages, video storytelling takes a more holistic approach by creating narratives that evoke emotions, spark curiosity, and resonate with the audience's values and aspirations.

  • UWEBC Featured Member: Vicky Heinz from Madison Gas and Electric

    This month we are thrilled to feature Vicky Heinz, the overseer of credit collections and customer assistance functions for Madison Gas and Electric! She has been in this role since 2015, and she plans on retiring this coming summer! As she nears retirement, she shared her experience with the UW-E Business Consortium and the benefits it has provided her throughout her career.

  • Supply Chain Manager to Leader: Upskilling, Re-skilling and Retention

    In today's fast-paced and ever-changing market, upskilling, re-skilling, and retention have become critical factors in workforce development and talent management. As we see constant technological advancements and automation redefine industries and job roles, the need for organizations and employees to adapt and flourish has become more important than ever. Our Supply Chain Peer Group meeting on April 18th discussed this topic in-depth, where participants heard field experts share their thoughts on priorities and approaches to this upcoming necessity.

  • Hybrid Work is Here to Stay: Focus on Future of Work, Culture, and Inclusion

    Our Human Resources Executives Group meeting on March 10th was a hands-on learning experience where we heard from field experts on how to make a difference in the future of work. We explored experts' predictions on hybrid work and the legacy of the COVID-19 pandemic on work culture. We also discussed how we might integrate the future of hybrid work with the needs of workplace culture, inclusion, and employee flexibility.

  • UWEBC Featured Member: Abhinay Pachhapur from Alliant Energy

    This month we are pleased to feature Abhinay Pachhapur, Director of IT Services at Alliant Energy! We spoke with him and got the following insight into what he and his team are up to, what they like about UWEBC events, and how you can take some things that he's learned and put them into practice for your company.

  • ChatGPT Workshop – A Hands-On Exploration for Marketers to Harness the Power of Generative AI

    In today’s fast-paced business world, adopting cutting-edge technologies can give you a significant competitive advantage. One such revolutionary technology is ChatGPT, a language model designed by OpenAI that is able to understand and generate human-like text. While our programming does not typically take on topics of bleeding-edge technology, the capabilities of generative AI have crossed the chasm with incredible capabilities with game-changing potential for many industries and applications, not the least of which is marketing. Our Marketing Peer Group meeting on February 9th was a hands-on demonstration of tips and tricks to harness the power of ChatGPT for three marketing use cases: segmenting audiences, brand positioning, and new product/service research.

  • Learn and Apply Essential XM Principles to Help Your Business Thrive

    On January 9th, the UWEBC kicked off its newest Boot Camp, elevating the discipline of Experience Management. We did this in partnership with Qualtrics XM Institute, a unit that operates within Qualtrics to offer tools and resources that help people design, deliver, and mature Experience Management (XM) programs. Greg Chase, XM Catalyst and head of the XM Pro network, led participants through the fundamentals of XM, drawing upon his depth of experiences to ground the learnings through real-world examples.

  • A Look Around the Corner: IT Trends for 2023

    Our December 8, 2022, Information Technology peer group meeting discussed the key technology trends that will impact your strategic ambitions in the year ahead. More specifically, the participants heard from highly qualified speakers on technology trends, how to bridge the gap between remote and hybrid work, and the importance of AI and Automation to optimize business operations.