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Marketing

The Marketing Peer Group, led by Tom Hershberger, provides our members with expert presentations and peer-to-peer discussions which are designed to produce in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers, and senior practitioners. These presentations on relevant topics can benefit those who are interested in or work in the Marketing field!

Special Interest Groups bring together members with a shared interest in a specific topic for in-depth discussion over several meetings.

The Marketing practice area currently has one Special Interest Group: Product Management.

Select a group below to see all upcoming and past events for that group, and click on an event title to view or download available assets for the event.

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Marketing Peer Group

Product Management Special Interest Group


Glean leading practices and learnings to enhance product management capabilities, product marketing operations and product marketplace success.

This community for product management professionals and product innovation leaders provides a forum to explore best practices for bringing new products to market or developing and enhancing existing products, and is open to all physical goods and services members seeking to improve their current product portfolios.

Spanning several sessions, this SIG will provide a valuable opportunity for participants to:

  • Discuss topics of shared interest related to product management at a deeper level.
  • Compare approaches for addressing shared challenges.
  • Discover new ideas and best practices for product management capabilities, product marketing operations and product marketplace success.

Next Event

Peer Group: MKG / Product Management Special Interest Group
Date Title Focus Area Peer Group
03/21/24 Product Management Special Interest Group - Building User-Centric Products: Strategies for Deep User Engagement and Satisfaction Marketing Focus Area MKG / Product Management Special Interest Group Event Details

Past Events

Peer Group: MKG / Product Management Special Interest Group
Date Title Focus Area Peer Group
12/13/23 Product Management Special Interest Group Virtual Meeting - Addressing Misaligned Stakeholder Expectations: Harmonizing Visions for Product Success! Marketing Focus Area MKG / Product Management Special Interest Group Event Details
04/04/23 Product Management Special Interest Group Virtual Meeting - Navigating the Internet of Things: How Product Managers Can Overcome the Challenges of Connected Products Marketing Focus Area MKG / Product Management Special Interest Group Event Details

View all past Product Management SIG events

Thank you to our Steering Committee

  • Kristi Jankowski, Executive Vice President – Innovation, Sargento Foods
  • Jessica Bernard, Senior Manager, Dev, Program Mgmt, American Girl

Questions about the Marketing Practice Area? Contact:

Tom Hershberger

Position title: Marketing Practice Director

Email: tom.hershberger@uwebc.wisc.edu

Phone: 608-265-3299