The Marketing Peer Group, led by Tom Hershberger, provides our members with expert presentations and peer-to-peer discussions which are designed to produce in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers, and senior practitioners. These presentations on relevant topics can benefit those who are interested in or work in the Marketing field!
Special Interest Groups bring together members with a shared interest in a specific topic for in-depth discussion over several meetings.
The Marketing practice area currently has one Special Interest Group: Product Management.
Select a group below to see all upcoming and past events for that group, and click on an event title to view or download available assets for the event.
Upcoming Events
- January 30, 2025
- February 27, 2025
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Marketing Peer Group
Next Event
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 02/27/25 | Marketing Peer Group Hybrid Event - Customer Journey Mapping: Creating Seamless Experiences in B2B and B2C | Marketing Focus Area | Marketing | Event Details |
Past Events
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 08/09/24 | Marketing Peer Group Hybrid Meeting - Marketing Analytics: Using Real-Time Data to Optimize Campaigns and Measure ROI | Marketing Focus Area | Marketing | Event Details |
| 06/05/24 | Marketing Peer Group - Panel Discussion on Google SEO Algorithm Leak | Marketing Focus Area | Marketing | Event Details |
Product Management Special Interest Group
Elevate your product management capabilities by joining a community dedicated to connected and intelligent product management.
These events are designed for product management professionals and leaders who are driving the development of smarter, more connected products.
This forum provides an environment to share best practices and drive better results. Participants will have the opportunity to:
- Engage in emerging topic discussions related to connected and intelligent product management.
- Share and compare strategies for overcoming challenges.
- Gain new perspectives and proven practices to enhance product management, operations, and overall marketplace success.
Join us to be part of a forward-thinking community that is shaping the future of product management through technology and collaboration.
Next Event
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 03/13/25 | Product Management Special Interest Group - Topic To Be Announced Soon | Marketing Focus Area | MKG / Product Management Special Interest Group | Event Details |
Past Events
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 11/21/24 | Product Management Special Interest Group - Connected and Intelligent Products | Marketing Focus Area | MKG / Product Management Special Interest Group | Event Details |
| 06/05/24 | Product Management Special Interest Group - Leveraging Data-Driven Decision Making in Product Management | Marketing Focus Area | MKG / Product Management Special Interest Group | Event Details |
View all past Product Management SIG events
Thank you to our Steering Committee
- Kristi Jankowski, Executive Vice President – Innovation, Sargento Foods
- Jessica Bernard, Senior Manager, Dev, Program Mgmt, American Girl
Lead Generation and Sales Special Interest Group
Explore best practices that bridge the gap between marketing and sales to boost lead quality and conversion rates.
Our Lead Generation and Sales events are designed for leaders and practitioners who want to enhance collaboration, drive better results, and share insights that work.
These sessions offer participants the chance to:
- Discuss shared challenges and effective strategies
- Learn from member presentations that showcase real-world results
- Connect through interactive discussions and peer-driven content
Join us to engage, learn, and contribute to building a stronger community focused on lead generation and sales excellence.
Next Event
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 01/30/25 | Lead Generation and Sales Special Interest Group - Lead Generation and Sales | Marketing Focus Area | MKG / Lead Generation and Sales Special Interest Group | Event Details |
Past Events
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 10/29/24 | Pilot Event - Lead Generation and Sales | Marketing Focus Area | MKG / Lead Generation and Sales Special Interest Group | Event Details |
Questions about the Marketing Practice Area? Contact:
Tom Hershberger
Position title: Marketing Practice Director
Email:
tom.hershberger
Phone: 608-265-3299