Customer Experience and MarketingLead Generation and Sales
AI-Augmented Sellers
Leveraging Copilots for Smarter Engagement
How can AI help sellers work smarter without losing the human touch that closes complex deals? Discover practical, real-world ways to use AI tools for research, outreach, account planning, and follow-up, while building the skills and governance needed to drive adoption and results.
- 11:00 am CT
Virtual
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Description
AI is reshaping how sellers prepare, engage, follow up, and forecast, but most teams are still in early stages of adoption. This session provides a grounded, practical view of how AI copilots can elevate seller performance without replacing the human insight required for complex deals.
We will cover real workflows for opportunity research, account planning, outreach drafting, value messaging, and post-meeting summarization. Participants will learn how to evaluate where AI adds leverage, how to build lightweight governance to ensure responsible use, and how to upskill teams so AI becomes a daily performance enhancer rather than a separate tool. The discussion will emphasize realistic use cases that can be implemented immediately.
Key Learning Outcomes
- Use AI copilots to save time on research, planning, and follow-up.
- Identify where AI can improve sales performance and where human expertise matters most.
- Apply simple guidelines for using AI responsibly and effectively.
- Leave with practical ideas you can put into action right away.