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Wisconsin Digital Symposium

The 3rd annual Wisconsin Digital Symposium is your gateway to mastering digital transformation and product-led success in the face of new forces such as democratized generative AI, the rise of digital paranoia, and challenging economic switchbacks.

Join us for an enlightening journey designed for technology and business leaders alike, with keynote speakers David Rogers and Martina Lauchengco. These accomplished authors and lecturers will guide you through the intricacies of reshaping your business for digital success and unprecedented effectiveness. Whether you want to overhaul your organizational strategy or unlock the potential of more tech-enabled products, services, or experiences, this symposium offers the knowledge and tools necessary to lead your company into a prosperous digital future.

Don’t miss this opportunity to learn from leaders, network with like-minded professionals, and take the first step toward transforming your business into a competitive force in the digital landscape.

This half-day program – hosted by the UWEBC on May 2, 2024 – was a great success! All sessions were recorded and are now available on demand for all registrants. If you missed the live event but would like to view the content, you can use the button on the right to get an all-access digital pass!

While the event is over, a video recording of each session is available on demand now. You can still register for a digital-only pass if you’d like access:

Register now!

Keynote Speakers

David RogersDavid Rogers

Author, CxO Advisor, Keynote Speaker, Faculty, Columbia Business School

David is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books.

His landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map. Rogers defined the discipline by arguing that digital transformation (DX) is not about technology; it is about strategy, leadership, and new ways of thinking. In his newest book, The Digital Transformation Roadmap, Rogers tackles the biggest barriers to DX success and offers a blueprint to rebuild any organization for continuous digital change.

Martina LuachengcoMartina Lauchengco

Author, Coach, Keynote Speaker, Lecturer, UC Berkeley’s Graduate School of Engineering

Martina is the author of LOVED: How to Rethink Marketing Tech Products, a #1 Amazon Best Seller. She spent 30 years as a marketing and product leader. She started her career working on market-defining software, Microsoft Office and Netscape Navigator. She teaches what she’s learned with Silicon Valley Product Group and is a lecturer at UC Berkeley’s graduate school of engineering. As a partner at Costanoa Ventures, she sits on multiple boards and coaches startups. Martina holds a B.A. in Political Science and M.A. in Organizational Behavior from Stanford University.


Amber Malone
Amber Malone
VP, Global Engineering

Martin Christopher
Martin Christopher
Lands’ End

Ron Gilson
Ron Gilson
Organic Valley

Anu Khare
Anu Khare
Oshkosh Corporation


 All times listed are in CST.

8:00 am: Breakfast and Networking
8:30 am: Welcome – Doug Barton
8:35 am: Keynote – Digital Transformation Roadmap – David Rogers
9:25 am: Strategic Briefing
9:35 am: Keynote – The Three Myths of Product – Martina Lauchengco
10:25 am: Strategic Briefing
10:35 am: Break and Poster Gallery
10:50 am: Distinguished Executives Panel
12:00 pm:
12:30 pm: Luncheon Lightning Talks

  • The 10 Things You Wish You Knew About Forecasting Before You Started  – Dr. Enno Siemsen
  • Trustworthy Human-Technology Partnerships for the Future of Work – Dr. Ranjana Mehta
  • The Era of Edge Computing – Dr. Suman Banerjee

1:00 pm: Adjourn to Poster Gallery

Lightning Talk Speakers

Enno Siemsen

Enno Siemsen
Wisconsin School of Business

Ranjana Mehta

Ranjana Mehta
College of Engineering

Suman Banerjee

Suman Banerjee
Computer, Data & Information Sciences

Steering Committee

Sheldon Cuffie

Sheldon Cuffie

Enterprise CISO
American Family Insurance

Jody McDonough

Jody McDonough

Sub-Zero Group

Kusum Rawat Verma

Kusum Rawat Verma

GE HealthCare


This event wouldn’t be possible without the support of our incredible sponsors. Thank you to CBS-Consulting Inc, Tquila and UiPath for sponsoring this event.

CBS Corporate Business Solutions logo

tquila logo         UiPath logo

Knowledge Partner

Denodo logo

Community Partners

Office of Business Engagement Logo

uw college of engineering logo  UW CDIS logocped logo

WARF logo            ITA logo         dsi logo

farwell logo  new north logo new digital alliance logowisconsin technology council  WIT logo     WMEP