Wisconsin Digital Symposium

Wisconsin Digital Symposium

The 3rd annual Wisconsin Digital Symposium is your gateway to mastering digital transformation and product-led success in the face of new forces such as democratized generative AI, the rise of digital paranoia, and challenging economic switchbacks.

Join us for an enlightening journey designed for technology and business leaders alike, with keynote speakers David Rogers and Martina Lauchengco. These accomplished authors and lecturers will guide you through the intricacies of reshaping your business for digital success and unprecedented effectiveness. Whether you want to overhaul your organizational strategy or unlock the potential of more tech-enabled products, services, or experiences, this symposium offers the knowledge and tools necessary to lead your company into a prosperous digital future.

Don’t miss this opportunity to learn from leaders, network with like-minded professionals, and take the first step toward transforming your business into a competitive force in the digital landscape.

This half-day program – hosted by the UWEBC on May 2, 2024 – will be limited to 200 attendees onsite at Union South, with the rest participating virtually, so act now to claim your seat!

Onsite registrants will receive David’s most recent book, The Digital Transformation Roadmap, and Martina’s book, LOVED: How to Rethink Marketing Tech Products.

Keynote Speakers

David RogersDavid Rogers

Author, CxO Advisor, Keynote Speaker, Faculty, Columbia Business School

David is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books.

His landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map. Rogers defined the discipline by arguing that digital transformation (DX) is not about technology; it is about strategy, leadership, and new ways of thinking. In his newest book, The Digital Transformation Roadmap, Rogers tackles the biggest barriers to DX success and offers a blueprint to rebuild any organization for continuous digital change.

Martina LuachengcoMartina Lauchengco

Author, Coach, Keynote Speaker, Lecturer, UC Berkeley’s Graduate School of Engineering

Martina is the author of LOVED: How to Rethink Marketing Tech Products, a #1 Amazon Best Seller. She spent 30 years as a marketing and product leader. She started her career working on market-defining software, Microsoft Office and Netscape Navigator. She teaches what she’s learned with Silicon Valley Product Group and is a lecturer at UC Berkeley’s graduate school of engineering. As a partner at Costanoa Ventures, she sits on multiple boards and coaches startups. Martina holds a B.A. in Political Science and M.A. in Organizational Behavior from Stanford University.


Additional speakers will be announced as confirmed and will include CXOs from our learning collaborative companies, thought leaders, as well as UW-Madison leaders.


8:00 am: Check In
8:30 am: Keynotes, Panels, and Discussions
12:00 pm: Lunch
12:30 pm: Luncheon Lightning Talks
1:00 pm: Adjourn


This year’s event will be held both in person at Union South (Varsity Hall) and offered virtually. In-person registration includes lunch and additional learning and networking opportunities.

In-person registration fee: Members $200 | Non-Members $250

Virtual-only registration fee: Members $50 | Non-Members $75

Register now!


Convince Your Supervisor: Here’s a letter you can edit and send to your supervisor to make the case for participating in the Wisconsin Digital Symposium.

Steering Committee

Sheldon Cuffie

Sheldon Cuffie

Enterprise CISO
American Family Insurance

Jody McDonough

Jody McDonough

Sub-Zero Group

Kusum Rawat Verma

Kusum Rawat Verma

GE HealthCare


Interested in sponsoring the Wisconsin Digital Symposium? We’d love to have you! Only two spots are available, so act fast! Contact Beth de Garcia for details and to get started.

Community Partners

Office of Business Engagement Logo
WARF logo