Creative Strategy in the Age of AI

Because generative AI is no longer a side tool, it’s becoming a core collaborator in how brands concept, test, and execute ideas. Teams that learn to blend human insight with machine intelligence will out-create those who treat AI as either a gimmick or a threat.

Most organizations don’t have a clear playbook for when to trust humans, when to lean on machines, and how to keep the work original and on-brand. There are also real questions around IP, ethics, workflow design, and how to measure the impact of AI-boosted creativity.

This session will give you practical frameworks, examples, and prompts for integrating AI into your creative strategy without losing your voice. You’ll leave with concrete ways to redesign your process, clarify team roles, and launch low-risk experiments that deliver fast learning.

Peer Groups are a unique form of professional development at an exceptional value. This group is designed for professionals involved in marketing strategy, brand development, communications, content, digital marketing, analytics, or campaign execution, from individual contributors to senior marketing leaders.