Customer Experience and MarketingProduct Management

Team Architecture

Designing Structure for Strategy & Execution

Great products are built by great teams, but how those teams are structured can determine whether strategy succeeds or stalls. Explore how leading organizations are designing product teams that improve collaboration, clarify ownership, and accelerate value delivery.

 - 11:00 am CT
Virtual

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Description

How product teams are organized has a direct impact on their ability to deliver customer value, adapt to change, and execute strategy. Yet many organizations continue to wrestle with questions around ownership, decision rights, specialization, and the balance between functional expertise and cross-functional collaboration.

This session will explore how organizations are intentionally designing team structures that support both strategic priorities and day-to-day execution. Rather than searching for a universal organizational model, participants will examine the tradeoffs between different approaches, including product-aligned teams, platform teams, matrix organizations, and emerging hybrid models.

Through facilitated peer discussion and member examples, we will explore how companies define clear accountability, improve collaboration across engineering, design, marketing, and operations, and evolve team structures as products and portfolios mature. Participants will leave with practical ideas for evaluating whether their current team architecture is enabling, or limiting, their ability to deliver value.

Whether your organization is redesigning product teams, scaling a growing product organization, or simply looking to improve execution, this discussion will provide a valuable opportunity to learn from peers facing similar challenges.

Audience

These events are designed for product management professionals and leaders who are driving the development of smarter, more connected products.