Keynote Sessions
Big ideas. Memorable voices. More to come.
Over the past two years, the Wisconsin Customer Experience Symposium has brought some incredible voices in customer experience to our stage, from bestselling authors and nationally recognized thought leaders to practitioners who have spent their careers doing this work inside organizations.
Our past keynote speakers have challenged us to think differently about service culture, empathy, employee experience, the role of CX in the business, and what it really takes to turn customer insight into action.
And we’re just getting started.
We’re building another exciting lineup for our third year, with speakers who will bring fresh perspectives, real experience, and ideas worth taking back to your organization.
2027 keynote speakers will be announced soon.
What To Expect
What to Expect:
- Keynote Speakers: Hear from renowned CX leaders who will share their insights on building exceptional customer experiences.
- Panel Discussions: Dive into interactive conversations on the future of CX, customer loyalty, and digital experience transformation.
- Lightning Sessions: See how thinkers at our UW are leveraging data and strategy that can be used to improve customer experience, and create future professionals with relevant CX skills.
Who Should Attend:
Whether you are a CX professional, marketing leader, or business strategist, this event is designed to help you unlock the power of customer experience to drive long-term success, differentiate your brand, and deliver ROI.
Symposium Venue
The symposium will be held at the Memorial Union on the University of Wisconsin–Madison campus. As one of the most beloved and historic destinations on campus, Memorial Union is the place to come socialize, relax, study, eat, and enjoy all the beautiful sunsets and lake views that Madison has to offer. Situated on the shores of Lake Mendota, the classic architecture of the building boasts a picturesque lakeside view as well as a terrace with 600 colorful sunburst chairs.
Getting here
Traveling to Memorial Union, Madison, WI
Parking in Madison is limited, especially near downtown. If you plan to bring a car to the event, we recommend parking at your hotel or in a nearby parking garage and planning your travel accordingly.
On-campus parking for a full day is $15. The closest lots to Memorial Union are Lots 6, 7, 46, and 83. Make sure to give yourself ample time to park and walk over.
Check out real-time parking availability and helpful maps:
Uber & Lyft
Uber and Lyft are both available in Madison. To utilize, download either the Uber or Lyft app on your smartphone.
Where to stay
If you plan to arrive the night before the symposium, here are some recommended lodging options.
The DoubleTree by Hilton Madison Downtown is a 10-minute walk from the Union or a quick ride via the hotel’s courtesy shuttle. Guests enjoy free local and airport transportation, a full-service restaurant, Starbucks® Café, and newly renovated rooms with Wi-Fi, a microwave, and refrigerator. Located steps from State Street, UW–Madison, and the State Capitol, the hotel also offers onsite self-parking for $20 per night.
The Graduate Madison is located just steps from Madison’s iconic State Street district’s dining and shopping, and a stone’s throw from the Memorial Union. The Graduate offers unique amenities near the heart of UW-Madison’s campus. Enjoy Camp a café serving coffee and all-day breakfast in the lobby, and 24-hour onsite gym. Enjoy a room design inspired by the lakeshore and college lifestyle complete with cozy beds, workstations, an HD TV, docking stations, and a lounge chair. Valet parking is available.
Explore Madison
If you have extra time while you’re in Madison, here are a few great places to explore and things to check out during your visit.
Wisconsin State Capitol | Explore one of the most beautiful and historic state capitol buildings, with a 5th-floor observation deck offering stunning views.
Free, Hourly Tours (No reservation required)
Open Monday – Friday: 8:00 AM – 6:00 PM
Weekends and Holidays: 8:00 AM – 4:00 PM.
State Street | State Street is one of Madison’s most vibrant and iconic destinations, stretching from the Wisconsin State Capitol to the University of Wisconsin–Madison campus. This lively pedestrian-friendly street is packed with local shops, cafés, restaurants, and bars, making it a perfect place to explore.
Sponsors
We’re grateful to our sponsors for their generous support in making the Wisconsin Customer Experience Symposium possible and for their continued commitment to advancing customer experience excellence.
Interested in sponsoring our 2027 event?
Showcase your brand at Wisconsin’s leading Customer Experience Symposium! Sponsorship connects you with CX leaders shaping the future.