Scaling Agile Practices in the IT Organization: How to Become a Product Led Company

Join us to learn best practices on scaling Agile Practices across the IT organization.This meeting will be held via web only.

- 12:00 PM

Event Assets

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  • UWEBC Presentation Slides: Opening Remarks thumbnail
  • Amazon Web Services Presentation Slides: Product-Driven Company thumbnail
  • Widen Presentation Slides: A 360 View of our Customers thumbnail
  • Propeller Health Presentation Slides: Product Management thumbnail
  • PDF default thumbnail
  • PDF default thumbnail
  • PDF default thumbnail
  • PDF default thumbnail


The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.

In this session you will learn what is means to become a product led company and how it aligns with and extends Agile practices across the organization. This session will highlight why transitioning to product led methodologies will help your business succeed, why companies leveraging these practices are customer obsessed, and how Wisconsin companies have transitioned to become product led.

In this IT Peer Group event, you will have an exceptional opportunity to think through your challenges and new ideas with subject matter experts and peer IT leaders. You will take away valuable insights to build a playbook of implementable strategies and action plans.

Participate in Customizing the Agenda: Please play an active part in shaping the agenda for this session – and to maximize its relevance for you – by sharing your questions in advance. In addition, we hope you will come prepared to share your questions, challenges and insights!

Agenda Items

9:00 AM Opening Remarks
  Heidi Rozmiarek, UWEBC IT Practice Director

9:15 AM What is a Product Led Company and Why Should You Care?
  Erice Steege, Global Head of Delivery Enablement, Innovation Advisory at AWS

9:45 AM Breakout Debrief on Session 1
10:00 AM Break
10:10 AM How Product Led Companies are Customer Obsessed
  Leah Ujda, Director of Research & Design at Widen Enterprises

10:45 AM Breakout Debrief on Session 2
11:05 AM Product Led Company Case Study
  Ted Burns, VP of Product at Propeller Health

11:40 AM Breakout Debrief on Session 3
11:55 AM Concluding Remarks
12:00 PM Adjourn

Additional Information

Location: Zoom
Contact: Events Team,