Idea Management
Learn how to assess and choose go-forward ideas generated in the discovery phase. This meeting will be a discussion-based, web only event.
- 12:00 PM
Event Assets
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Description
The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.
In the second installment of this new group, we'll help answer “What should I do with all my product ideas?” Having a consistent, disciplined and efficient approach to managing new ideas is critical to successful product changes or new product launches.
This meeting will consist of thought-leader presentations followed by small group discussions to explore:
- How to sift through and assess all the insights and ideas you’ve generated in the Discovery Phase
- How to vet, rank, and allocate resources to further explore certain ideas
- How to establish decision criteria for which ideas make it to the product/feature development phase of work
Participate in Customizing the Agenda: Help shape our discussion content – and maximize its relevance for you – by suggesting topics of interest when you register.
The Product Management Special Interest Group (SIG) is a practice-sharing community for product management professionals and product innovation leaders. It provides a forum to explore best practices for bringing new products to market or developing and enhancing existing products, and is open to all physical goods and services members seeking to improve their current product portfolio.
Agenda Items
| 9:00 AM | Welcome and Plan For The Day |
| Chris Murray - UWEBC | |
| 9:10 AM | Ensuring You Have The Right Ideas |
| Amy Lee - Director, Design Insights & Strategy - Delve | |
| 9:40 AM | Small Group Discussions |
| 10:15 AM | Team Sharing |
| 10:30 AM | Break |
| 10:35 AM | Establishing An Idea Management Process |
| Stephanie Hammes-Betti - SVP, Innovation Design - U.S. Bank | |
| 11:05 AM | Small Group Disucssions |
| 11:35 AM | Team Sharing |
| 11:50 AM | Wrap-Up |
| Chris Murray - UWEBC | |
| 12:00 PM | Adjourn |
Additional Information
Location: Level 2 ZoomContact: Events Team, events@uwebc.wisc.edu