UWEBC

Customer-Centric Marketing: Strategies to Enhance Engagement, Foster Loyalty, and Drive Retention

- 2:00 PM

Event Assets

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  • 1. Full Event Recording: Customer-Centric Marketing: Strategies to Enhance Engagement, Foster Loyalty, and Drive Retention thumbnail
    1. Full Event Recording: Customer-Centric Marketing: Strategies to Enhance Engagement, Foster Loyalty, and Drive Retention File Type: Video
  • 2. UWEBC Presentation Slides: Customer-Centric Marketing: Strategies to Enhance Engagement, Foster Loyalty, and Drive Retention thumbnail
    2. UWEBC Presentation Slides: Customer-Centric Marketing: Strategies to Enhance Engagement, Foster Loyalty, and Drive Retention File Type: PDF
  • 3. Dan Gingiss Presentation Slides thumbnail
    3. Dan Gingiss Presentation Slides File Type: PDF

Description

Prepare to be inspired as we explore the transformative world of customer experience. UWEBC is pleased to feature Dan Gingiss, customer experience expert and former Fortune 500 marketing executive, as our outside speaker. Dan will help us understand Why Remarkable Experience is your Biggest Competitive Advantage.

Key Highlights:

• Invaluable Insights from a Market Leader: Dan Gingiss will share his expertise in leveraging customer experience as a key business differentiator.

• The Ultimate Marketing Strategy: Discover the secrets behind using customer experience not just as a service element, but as the core of your marketing strategy.

• Learning from Real-World Examples: The session will feature a panel discussion with UWEBC member companies sharing their real-world examples. Learn from their experience through practical examples and actionable insights.

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

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Agenda Items

8:30 AM Networking & Breakfast
 
9:00 AM Introductions & Opening Remarks
 
9:15 AM Ice Breaker and Introductions
 
9:30 AM Author Dan Gingiss - Why Remarkable Experience is your Biggest Competitive Advantage
 
10:30 AM Break
 
10:40 AM Panel Discussion on Customer-Centric Marketing
 
11:10 AM Q&A with Dan Gingiss and UWEBC Panel Members
 
11:30 AM Virtual Breakout Discussion
 
11:40 AM Lunch
 
11:55 AM Virtual Session Wrap-up & Adjourn
 
12:25 PM Onsite Breakout Discussion 1
 
1:10 PM Onsite Breakout Discussion 2
 
1:50 PM Onsite Wrap-up
 
2:00 PM Adjourn
 

Additional Information

Location: UW-Madison Pyle Center (In-person); EventsAir (Virtual)
Location Address: 702 Langdon Street, Madison, WI 53706
Contact: Events Team, events@uwebc.wisc.edu