Technology Innovations in Marketing: The Impact of Generative AI on Modern Marketing Practices

- 2:00 PM

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Join us as we explore the cutting-edge advancements in Generative AI, uncovering their transformative effects on marketing strategies and practices. Whether you're a marketing professional looking to stay ahead of the curve or interested in leveraging AI technologies like ChatGPT, this event promises a wealth of knowledge and inspiration.

Key Highlights:

• Expert Insights from Vince Warnock: Gain valuable perspectives from our featured speaker, Vince Warnock - author of ChatGPT for Marketers, as he discusses the opportunities and challenges presented by ChatGPT and other AI technologies in marketing. Learn how to harness these innovations to drive your marketing efforts forward.

• Member Spotlights: Hear directly from two UWEBC member companies during our spotlight presentations. Discover how they are integrating ChatGPT into their marketing initiatives and setting new benchmarks for innovation.

• Networking and Knowledge Exchange: Engage with fellow marketing professionals and industry leaders in an interactive session. Share experiences, discuss best practices, and connect with peers who are equally passionate about the intersection of technology and marketing.

This event is a must-attend for anyone interested in understanding and applying the latest technological advancements in their marketing strategies. Join us to be at the forefront of the marketing revolution!

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

Streaming Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for virtual" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

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Additional Information

Location: UW-Madison Pyle Center (In-person); EventsAir (Virtual)
Location Address: 702 Langdon Street, Madison, WI 53706
Contact: Events Team,