Putri Indira | Marketing Student Officer
This month, we are proud to feature one of our primary liaisons, Steve Moon, Manager of Special Projects at Integrated Marketing Solutions, Inc., an affiliate company of UWEBCmember Colony Brands, Inc. He has been actively involved in UWEBC for about 20 years, almost as long as UWEBC has been around! Fun fact: He was in the first Peer Group meeting we ever held.
To Steve, being a primary liaison means being the interface between UWEBC and the member company. He likes describing his current liaison role as being a connector – making sure that the right people within his company are connected with UWEBC and leveraging our offerings.
“This role exposed me to a lot of different areas of our company that maybe I wouldn’t have had exposure to. By being UWEBC’s primary liaison for Colony Brands, I was able to expand my network internally and externally as I got to meet people I would never have met before.”
Having been involved in UWEBC for decades, Steve’s favorite experiences are tied to the relaxed and trusted environment at UWEBC events that allow him to truly network with his peers and have candid discussions.
From dealing with direct mailers to cracking the mystery of e-commerce, Steve has seen it all throughout the scope of his career. In the past year, Steve and his company are working on enhanced approaches for personalized marketing.
Having been in the industry for decades, he has witnessed many changes in the e-commerce landscape. Currently, Steve is witnessing major changes in terms of privacy and tracking restrictions. With big companies like Google and Apple currently reducing tracking ability and tightening their privacy regulations, he’s curious to see what changes this will bring to the e-commerce industry.
As an enjoyer of roots music, you will easily spot Steve at a music festival in his downtime. From reggae to folk to blues-jazz music, you name it!
We thank Steve for his great participation and contribution to UWEBC over the past 20 years.