Post-Close Advocacy

Organizations often focus heavily on winning new business but underutilize the influence of customers who have already said yes. This session examines how post-close advocacy creates measurable lift in retention, expansion, and brand credibility.

We will discuss how to identify moments when customers naturally become advocates, how to operationalize advocacy within Account Management and Customer Success, and how to align teams to generate referenceable outcomes. Participants will walk away with a practical framework for building a sustainable advocacy engine, including content support, enablement strategies, and the right metrics to track impact over time.