Meet Our Team

Click on a name for their full biography.

UWEBC Staff

Doug Barton

Credentials: MBA

Position title: Director

Email: doug.barton@uwebc.wisc.edu

Phone: 608-890-1052

As Director of the UWEBC, Doug Barton provides strategic leadership and operational oversight for this premier university-industry partnership involving more than 80 companies across diverse industries. Doug manages UWEBC staff, including practice directors and shared-services…

Pema Bhutia

Credentials: MBA

Position title: Events Coordinator

Email: pema.bhutia@uwebc.wisc.edu

Phone: 608-262-5566

As an Events Coordinator, Pema is responsible for making sure the UWEBC events are well planned, executed and meet the participants’ satisfaction level. Pema brings over 14 years of experience, working in a multicultural environment…

Matthew Cone

Credentials: MS-CXM

Position title: Customer Experience & Marketing Practice Director

Email: matthew.cone@uwebc.wisc.edu

Phone: 608-263-0635

Matthew Cone leads the UWEBC’s Customer Experience & Marketing focus area. Matthew has spent his career working with teams to deliver amazing customer experiences with a focus on collaboration and the strength of diversity. Matthew comes…

Taryn Johnson

Position title: Marketing Manager

Email: taryn.johnson@uwebc.wisc.edu

Phone: 608-262-1476

Taryn Johnson leads marketing strategy and execution for the UWEBC, where she focuses on deepening member engagement and promoting the value of collaboration across the UWEBC community. She manages a wide range of efforts –…

Jenny Patzlaff

Position title: Supply Chain Practice Director

Email: jenny.patzlaff@uwebc.wisc.edu

Phone: 608-890-1298

Jenny is an experienced cross-functional team leader and 20+ year supply chain veteran. She has a passion for data transparency, solving supply chain problems, and promoting a team culture of collaboration and continuous learning. Jenny…

Heidi Rozmiarek

Credentials: MBA

Position title: Technology, Data and AI Practice Director

Email: heidi.rozmiarek@uwebc.wisc.edu

Phone: 608-890-1291

As the Technology, Data and AI Practice Director, Heidi Rozmiarek leads the technology practice of the UWEBC. She works with member companies to ensure education, research, and advisory service offerings are aligned with the needs…

Practice Directors in Residence

Jennifer Anderson

Position title: Practice Director in Residence – Change Leadership

Jennifer Anderson, MS is a recognized thought leader on transformation and organizational change, inspiring leaders to execute strategy with clarity, focus and resilience. As a consultant and executive coach, she guides organizations to adapt and…

Dennis Armstrong

Position title: Practice Director in Residence – Talent

Dennis Armstrong is an innovative and strategic human resources and organization development leader with more than 20 years of experience designing and implementing talent management, organization development, and employee relations programs that attract, develop, and…

Shawn Belling

Position title: Practice Director in Residence – Agile

Shawn Belling is a technology executive, speaker, instructor, and author based in Madison, WI. Shawn has held executive and management roles in health tech, higher education, software, consulting, bio-pharma, manufacturing, and regulatory compliance sectors.  Shawn…

David Dwight

Position title: Practice Director in Residence – Product Management

David Dwight serves as the Product Management Practice Director in Residence for the UWEBC, where he helps member organizations strengthen their product leadership by connecting academic insight with real-world application. Drawing on his role as…

Jim Rink

Position title: Practice Director in Residence – Manufacturing

Dr. Rink brings over 35 years of experience in manufacturing, advanced technology, and operational excellence. Throughout his career, he has led global teams in China, Europe, the US, Mexico, and India, driving collaboration, enhancing manufacturing…

Dave Schroeder

Position title: Practice Director in Residence – Cybersecurity

Dave Schroeder is Director of National Security Initiatives at the University of Wisconsin–Madison. He serves as the Research Director for the Wisconsin Security Research Consortium (WSRC), home of the Wisconsin Information Security Center (WISC), and…

Spencer X. Smith

Position title: Practice Director in Residence – Growth

Spencer X. Smith consults for and invests in dozens of high-tech projects and teaches using simple language. He’s been called an “emerging technology expert” by Forbes. After starting his career at IBM during the Y2K…

Jason Voiovich

Position title: Practice Director in Residence – Marketing

Jason Voiovich is a seasoned marketing executive, innovation historian, bestselling author, and fractional Chief Marketing Officer with more than 25 years of experience helping organizations drive growth through strategic marketing and innovation. Over his career,…