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Experience Management Boot Camp

Learn and Apply Essential XM Principles to Help Your Business Thrive

The UWEBC, in collaboration with Qualtrics XM Institute, is proud to bring this Boot Camp in the Discipline of Experience Management exclusively to the UWEBC network.

UWEBC membership is not required to participate in this Boot Camp.

Organizations invest in Experience Management (XM) because they recognize that systematically improving the experiences they deliver will generate tangible value for their business. The more we learn about how people process experiences, the more we can shape the experiences we deliver to create the outcomes that matter most. Organizations will increasingly need new leaders that can see the financial and strategic value of XM and break through silos to create the experiences that differentiate their organization.

XM is the discipline of driving actions based on an ongoing flow of insights about how human beings think, feel, and behave. This encompasses human beings across an organization’s ecosystem, from customers to employees to partners and more. This Boot Camp teaches the core principles to build and mature a successful XM program, enabling your organization to make smarter, faster decisions. Doing so will provide your organization with tangible business and strategic value.

Following three synchronous virtual sessions instructed by experts from Qualtrics XM Institute, attendees will fortify their learning by participating in three virtual collaborative learning sessions with classmates, facilitated by UWEBC Customer Service Practice Director Matthew Cone, to share and discuss experiences related to applying the methods, processes, and tools learned in the class.

Date & Format

This Boot Camp will be held virtually.

Register now!

Synchronous virtual classroom sessions:

  • October 21–23, 2024
    9:00am-12:30pm CST each day

Also includes three virtual follow-up sessions: one to review for XM Fundamentals Certification, and two to share and discuss experiences around applying class concepts with classmates, all facilitated by UWEBC Customer Service Practice Director Matthew Cone. All times are listed in CST.

  • November 6, 2024, 9:00am-12:00pm
  • November 20, 2024, 9:00am-12:00pm
  • December 4, 2024, 9:00am-12:00pm


Member Fee (now through Sept 1): $1,245
Member Fee (after Sept 1): $1,395

Non-Member Fee (now through Sept 1): $1,645
Non-Member Fee (after Sept 1): $1,795

Check here to see if your company is a UWEBC member. UWEBC membership is not required to participate in the Boot Camp.

Learn as a team to save time and money!

You don’t have to go it alone. We offer the option through this Boot Camp to save by registering three or more employees from your organization to the Boot Camp. By registering as a team, you receive an additional discount of $250 per person and will have a support cohort to help your organization bring any learnings into reality. Please contact Matthew Cone via email or at 608-263-0635 for more information on group registration.

Cancellation Policy

A 100% refund will be issued if cancellation is received by October 7. There is no refund after that, but registration can be transferred to another person from your organization.

Additional Information about this Boot Camp

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Isabelle Zdatnyqualtrics xm institute logo

The UWEBC partnered with Qualtrics XM Institute, the foremost thought leader on XM, to bring this important discipline exclusively to the UWEBC network.

We are excited to have Isabelle Zdatny as the leader of this content.

Isabelle Zdatny helps us keep our thumbs on the pulse of what’s relevant in Experience Management.

Isabelle is the Head of Thought Leadership and an XM Catalyst with the Qualtrics XM Institute. In her role, she helps large organizations build and operate successful experience management (XM) programs by producing industry-leading content on XM trends and best practices, developing and delivering training, advising organizations on the design of their XM programs, and speaking on key XM topics and trends.

Qualtrics XM Institute’s mission is to create a thriving global community of XM Professionals who are empowered and inspired to improve human experiences. They are a powerful unit that operates within Qualtrics to help organizations design, deliver, and mature their XM programs.

“My vision for the XM Institute was based on one core belief – experience matters! Our team of experts is here for your organization, and we’re not stopping – we’re shaping the future of XM.”                                                           – Bruce Temkin,  Former Head of the XM Institute


Days One through Three

Synchronous virtual classroom sessions include the following topics:

  • Understanding Human Experiences – You will learn common characteristics of human beings, key heuristics and biases that shape how we think and act, and strategies to effectively design experiences for human beings.
  • The Value of Experience Management—This section will explain Experience Management and how it generates value for an organization.
  • The XM Operating Framework – You will learn how to establish Experience Management as a discipline using the XM Operating Framework.
  • The Six XM Competencies – You will learn the core competencies and skills required to successfully build and mature an Experience Management program.
  • Building an XM Program Roadmap – This section outlines the steps to build a program roadmap, with examples for customer and employee experience programs.

After days one and two, participants will be provided with 1-2 hours of optional application activities.

After the classroom portion of the Boot Camp, participants will also be granted a code to test for the XM Fundamentals Certification through the XM Institute.

Following the Classroom Sessions

One session will be dedicated to reviewing the certification for attendees who wish to pursue the XM Fundamentals Certification.

In the following two sessions, registrants will get the opportunity to leverage their cohort of peers to hear different approaches to implementing provided tools to understand better the positive impact you can make on your business through the discipline of XM.

Who should attend?

This Boot Camp is ideal for current leaders (at any level) and employees marked for future leadership roles – particularly those involved in Voice of Customer or Employee processes and/or Customer Experience or Customer Journey design.

Questions about this Boot Camp?

Matthew Cone

Position title: Customer Service Practice Director

Email: matthew.cone@uwebc.wisc.edu

Phone: 608-263-0635