David Rogers

David is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books.

His landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map. Rogers defined the discipline by arguing that digital transformation (DX) is not about technology; it is about strategy, leadership, and new ways of thinking. In his newest book, The Digital Transformation Roadmap, Rogers tackles the biggest barriers to DX success and offers a blueprint to rebuild any organization for continuous digital change.