UWEBC

A Product Roadmap is Not a Project Plan -- Is Your Organization Aligned on the Purpose of Product Roadmaps?

Harness the Power of Product Roadmaps by Gaining Consensus on What They Communicate. This meeting will be held via web only.

- 11:00 AM

Event Assets

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  • 1. UWEBC Presentation: A Product Roadmap is Not a Project Plan thumbnail
    1. UWEBC Presentation: A Product Roadmap is Not a Project Plan File Type: Video
  • 3. 280 Group Presentation: Unlocking a More Strategic Product Roadmap thumbnail
    3. 280 Group Presentation: Unlocking a More Strategic Product Roadmap File Type: Video
  • 2. UWEBC Presentation Slides: A Product Roadmap is Not a Project Plan thumbnail
    2. UWEBC Presentation Slides: A Product Roadmap is Not a Project Plan File Type: PDF
  • 4. 280 Group Presentation Slides: Unlocking a More Strategic Product Roadmap thumbnail
    4. 280 Group Presentation Slides: Unlocking a More Strategic Product Roadmap File Type: PDF
  • 5. 280 Group Roundtable thumbnail
    5. 280 Group Roundtable File Type: Video
  • 6. UWEBC Wrapup thumbnail
    6. UWEBC Wrapup File Type: Video

Description

A product roadmap is a high-level visual summary that maps out the vision and direction of your product offering over time. A product roadmap communicates the ‘why’ and ‘what’ behind what you're building. It’s a guiding strategic document as well as a plan for executing the strategy. The challenge for product management is that not all stakeholders within an organization agree on what a roadmap is and what it communicates.

The Sales world view can be quite different from the product/development worldview. For them, saying ‘yes’ to all customer requests should be our goal. Sales teams have been known to communicate functionality development as firm delivery commitments to customers. Executive leaders can also view roadmaps as time-bound commitments.

Other common misconceptions about roadmaps include:

  • A roadmap is a backlog.
  • A roadmap is a project management tracker.
  • A roadmap is a list of features.

In this session we will explore how to frame your roadmap with more authority using strategies for visualizing and presenting roadmaps for different audiences. We will explore approaches to reach common understanding that roadmaps are living documents and you should expect/embrace change.

Participate in Customizing the Agenda: Help shape our presentation content – and maximize its relevance for you – by suggesting topics of interest when you register.

Agenda Items

9:00 AM Welcome and Opening Remarks
 
9:15 AM Networking
 
9:30 AM Guest Speaker from 280 Group, Inc
  David Nash, Vice President of Products and Services
10:15 AM Roundtable Discussion with David Nash
 
10:30 AM Breakout Session
 
10:50 AM Wrap-Up
 
11:00 AM Adjourn
 

Additional Information

Location: Zoom
Contact: Events Team, events@uwebc.wisc.edu