Engaging Customers Post-Pandemic -- Finding the Right Mix of People and Technology
Learn how your peers are planning to engage customers as we return to the office. This meeting will be held via web only.
- 12:00 PM
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Description
The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.
Many organizations are starting to bring employees back to the office. In this session, we will explore how companies are planning to engage their business customers differently. What strategies and tactics are going to resonate, perhaps differently than before? Will face-to-face sales calls resume or remain largely virtual? What new technologies have been championed to help B2B marketing be successful in a largely contactless environment?
Marketing statistics tell us the sales journey is changing...
- 90% of B2B customers start their journey with a search. To attract top-of-funnel leads, B2B marketers should refine their SEO strategies (Source: Forrester).
- Consumers make 12 searches on average prior to engaging on a specific brand’s site. B2B consumers are highly educated and like to comparison shop for the best possible value (Source: Google).
- 90% of B2B customers research 2-7 sites before they make a purchase. To drive conversions, it’s important to provide B2B consumers with quality content that differentiates your company from its competitors (Source: Digital Commerce 360).
- In 2020, 80% of the average B2B buyer journey took place online. B2B buyers will only reach out to an agent once they’ve surveyed the market and done extensive research (Source: Forrester & Gartner).
- As a result of COVID-19, 96% of B2B sales teams have shifted to remote selling. With no in-person meetings, B2B companies need to create optimal digital and phone call experiences for prospects (Source: McKinsey).
How should marketing departments be thinking about their messaging and assets to facilitate the customer journey in partnership with Sales to meet customers where they are?
Participate in Customizing the Agenda: Help shape our presentation content – and maximize its relevance for you – by suggesting topics of interest when you register.
Additional Information
Location: ZoomContact: Events Team, events@uwebc.wisc.edu