Navigating the Internet of Things: How Product Managers Can Overcome the Challenges of Connected Products

Learn insights and strategy that deliver results

- 11:00 AM

Event Assets

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  • 1. UWEBC Presentation: How Product Managers Can Overcome the Challenges of Connected Products thumbnail
  • 2. UWEBC Presentation Slides: How Product Managers Overcome the Challenges of Connected Products thumbnail
  • 3. UW-Madison Presentation Slides: Accessing Design Thinking with the Masters of Design + Innovation Program thumbnail
  • 4. Sub-Zero Presentation Slides: IoT as Product thumbnail
  • 5. Mercury Marine Presentation Slides: VesselView Mobile Product Management thumbnail


Navigating the Internet of Things is a challenging task for product managers who deal with connected products. Wisconsin businesses have a robust presence in developing connected devices across a wide variety of industries. We will hear from product managers to hear what is different about bringing connected devices to market and look at how they manage the process.

In developing connected devices, product managers face several challenges that can make or break a product's success. One of the biggest challenges is managing the complexity of integrating different technologies and systems, such as hardware, software, and networking protocols. Additionally, product managers must balance the need for innovation with the need for usability and affordability, as customers demand products that are intuitive, user-friendly, and cost-effective. Finally, product managers must keep up with the fast pace of technological change and ensure their products remain relevant in a rapidly evolving market. This session will provide attendees with strategies and insights for overcoming these challenges and succeeding in the world of connected products.

We will hear from product leaders at Sub-Zero and Mercury Marine who will share their journey

Join us to discuss

  • Strategies for integrating IoT into existing product lines
  • Best practices for managing the development and manufacturing process of connected products
  • Identifying the most promising use cases and business models for connected products in different industries and markets
  • Developing effective go-to-market strategies for connected products
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    Agenda Items

    9:00 AM Welcome and Opening Remarks
    9:15 AM University Spotlight -- Accessing Design Thinking with the Masters of Design + Innovation Program
      Trudy Watt, Academic Director of the MD+I, will share information about this relatively new program and opportunities to participate. Trudy will share how to hire graduates from this talent pipeline as well as share how companies can submit projects to be consider for capstone projects.
    9:30 AM Member Practice Spotlight -- Sub-Zero's IoT Journey
    10:10 AM Member Practice Spotlight -- Mercury Marine's Voyage Bringing VesselView to Market
    10:50 AM Wrap-Up
    11:00 AM Adjourn

    Additional Information

    Location: Marketing Community Hub
    Contact: Events Team,