Progressing Personalization

Discover ways to improve personalized experiences across all channels. This is a presentation-oriented webcast.

July 22, 2020 9:00 AM - 12:00 PM

Event Assets

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1. UWEBC Presentation: Progressing Personalization File Type: Video
2. Dynamic Yield Presentation: Personalization and Experience Agility File Type: Video
3. Jewelers Mutual Presentation: Jewlers Mutual's Path to Personalization File Type: Video
4. Acquia Presentation: Unlocking Your Data for Powerful Personalization File Type: Video
5. Associated Bank Presentation: Associated Bank's Path to Personalization File Type: Video
1. UWEBC Presentation Slides: Progressing Personalization File Type: PDF
2. Dynamic Yield Presentation Slides: Personalization and Experience Agility File Type: PDF
5. Associated Bank Presentation Slides: Associated Bank's Path to Personalization File Type: PDF
3. Jewelers Mutual Presentation Slides: Jewlers Mutual's Path to Personalization File Type: PDF
4. Acquia Presentation Slides: Unlocking Your Data for Powerful Personalization File Type: PDF

Description

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.

Personalization is high on every marketer's priority list. We know it improves engagement and can ultimately be a competitive differentiator. But the reality is that we all differ in personalization maturity, as there a multitude of use cases and numerous challenges to implementing them.

This meeting will help you define your approach, assess your maturity and find strategies to evolve your efforts. You'll hear from member companies on their successes as well as industry experts on where to focus.

This is a presentation-oriented webcast, with opportunities to submit questions to our presenters. Some areas our webcast will cover include:

Data challenges
Best tools and platforms
Balancing relevance and intrusiveness
Examples of successful use cases

Agenda Items

9:00 AM	Opening Remarks and Plan For The Day
	Chris Murray, Marketing Practice Director, UWEBC
9:10 AM	Assessing Your Personalization Maturity
	Nathan Richter, V.P. Program Strategy and Insights, Dynamic Yield
9:50 AM	Member Spotlight: Jewelers Mutual's Path to Personalization
	Ken Murray, V.P. Marketing – Digital and Customer Experience and Chris Hardin, Director Corporate Analytics, Jewelers Mutual
10:30 AM	Break

10:35 AM	Addressing the Personalization Data Challenge
	Eric Fullerton, Lead Product Evangelist, Acquia
11:15 AM	Member Spotlight: Associated Bank's Path to Personalization
	Dana Vanden Heuvel, S.V.P. Digital Marketing, Associated Bank
11:55 AM	Wrap Up and Closing Remarks
	Chris Murray, Marketing Practice Director, UWEBC
12:00 PM	Adjourn

Additional Information

Location: Level 3 Sonic Foundry

Contact: Events Team, events@uwebc.wisc.edu