Leveraging Employee Ambassadors on Social Media
Maximize your brand voice with authenticity and authority
- 12:00 PM
Event Assets
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Description
*** This meeting will be virtual-only without an in-person meeting option ***
Employee advocacy is one of the most effective ways to boost your public image and employee engagement.
Why? Because your employees are already posting about you. Half of all employees share content from or about their employer on social media, and 33% of all employees do so without any prompting.
There is a particular group of employee influencers that are in a unique position to advocate for your brand: subject matter experts. Your organization’s subject matter experts, or SMEs, are key to promoting and strengthening not only the company brand, but also its employer brand.
Increased brand authority and reach --When your employees have thousands of social media followers eager to read their thoughts, or when your people speak at conferences or appear on industry podcasts, the company benefits as well. This expands brand reach and grows brand authority, which makes sense since your company employs the very people who are authorities in their respective fields.
Improved employer brand and better recruitment --Today your employer brand, or your company’s reputation, is crucial for success. When potential employees see that your company invests in its employees, elevates them as thought leaders, and allows them to build their personal brands, they’ll be more likely to apply for a position at your organization in the hopes of becoming your next subject matter expert.
In what is sure to be referred to as "The Lollapalooza" of employee ambassador programs, we will hear from the amazing Sarah Goodall, founder of Tribal Impact, and Ashley Zeckman, Vice President of Strategy & Customer Success.
Join us to explore:
- Aligning employee and brand interests to maximize social media activation
- Training employees to be effective storytellers
- Maximizing social media opportunities that align with customer journeys
- Understanding the power of extending your brand’s reach
- Scaling and structuring your employee advocacy program
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Agenda Items
| 8:30 AM | Optional Networking |
| Please join us a little early to meet some of your professional peers who share your learning mindset. It's casual. We promise. For virtual attendees our new Marketing Community Hub offers networking in the tab labelled "Peer Networking". | |
| 9:00 AM | Opening Remarks |
| 9:15 AM | Icebreaker |
| 9:30 AM | Guest Presentation - 10 Things that Top Advocacy Programs Do Well |
| Sarah Goodall, founder for Tribal Impact, will share best practices from her many years of helping international clients build and scale their employee advocacy programs. | |
| 10:15 AM | Break |
| 10:25 AM | Guest Presentation -- The Evolution of Influence: Rethinking the Modern Influencer |
| Ashley Zeckman, Vice President Strategy & Customer Success, will share best practices for activating employee subject matter experts as one of the most effective and authentic ways to build your brand. | |
| 11:15 AM | Breakout Discussion Groups |
| This is where the magic of the day happens. This is your chance to share important takeaways and hear what others found helpful. | |
| 11:35 AM | Closing Remarks and Wrap-Up |
| 11:45 AM | Adjourn |