UWEBC

Customer Journey Mapping: Creating Seamless Experiences in B2B and B2C

- 2:00 PM

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Description

Transform customer interactions into seamless, engaging experiences that drive loyalty and measurable business results. This event is designed for marketing professionals eager to stay ahead of the curve in both B2B and B2C environments.

What to Expect:

  • Michael Hinshaw, author and thought leader, will introduce his innovative Experience Operating System (XOS) model and share how customer journey mapping can drive loyalty and measurable results. Michael will also lead an onsite breakout session and meet with individual companies (time permitting).
  • UW Credit Union and a featured B2B member will reveal their customer journey mapping strategies, offering practical insights for both B2C and B2B environments.
  • Breakout Discussions will provide a unique opportunity to collaborate with peers and solve real-world challenges together.
Why You Should Bring Your Team:

This is a hands-on opportunity for your entire team to learn, connect, and develop actionable strategies that can immediately benefit your organization.

Let's make it in person! Maximize your networking opportunities and take advantage of the interactive sessions by attending onsite in Madison.

Don’t miss this opportunity to elevate your customer experience strategy and deliver measurable business impact.

Register now to secure your spot!

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for breakout discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

Online Streaming Available: If you can't make it to the event in person (or if in-person registration has reached capacity), you can still register to attend online. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in breakout discussions, ask questions or take advantage of networking opportunities. To attend virtually, click the "Register for virtual" button on this event's homepage. You will receive a confirmation email with the link to join a week before the meeting, and you can find the link to join on this page as well.

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Agenda Items

8:30 AM Networking & Breakfast
 
9:00 AM Opening Remarks
 
9:10 AM Ice Breaker and Introuctions
 
9:20 AM Industry Expert: Customer Journey Mapping
  Michael Hinshaw - McorpCX
10:10 AM Member Spotlight #1
  UW Credit Union
10:50 AM Member Spotlight #2
 
11:30 AM Virtual Breakout Discussion & Wrap-up
 
11:30 AM Onsite Lunch
 
12:30 PM Onsite Breakout Discussion 1
 
1:15 PM Onsite Breakout Discussion 2
 
1:55 PM Onsite Wrap-up
 

Additional Information

Location: UW-Madison Fluno Center (In-Person); Zoom (Virtual)
Location Address: 601 University Avenue, Madison, WI 53715
Contact: Events Team, events@uwebc.wisc.edu