The Rise of Video Storytelling: How to Captivate Your Audience and Build Your Brand

Use creative video to win attention and build your brand

- 2:00 PM

Event Assets

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  • 1. Full Event Recording: The Rise of Video Storytelling: How to Captivate Your Audience and Build Your Brand thumbnail
  • 3. Milwaukee Tool Presentation Slides: The Rise of Video Storytelling: How to Captivate Your Audience and Build Your Brand thumbnail
  • 4. Hinckley Productions Presentation Slides: Lessons Learned in Brand Storytelling thumbnail
  • 5. Pictory Presentation Slides: AI Video Tools to Support Your Brand Storytelling thumbnail
  • 2. UWEBC Presentation Slides: The Rise of Video Storytelling: How to Captivate Your Audience and Build Your Brand thumbnail


In today's fast-paced digital world, storytelling is more important than ever. Whether you're trying to sell a product, promote a service, or simply create a buzz, video content can be a powerful tool for building your brand and capturing the attention of your target audience. In today’s event, we will explore the art and science of video storytelling and provide practical tips and strategies for creating compelling video content that resonates with your audience.

You will learn from experienced video marketers and content creators who have mastered the art of storytelling through video. You will discover how to craft a compelling narrative, select the right visuals, and engage your audience with your message. You will also learn how to measure the success of your video campaigns and optimize your content for maximum impact.

Topics to be explored include:

  • Advice for selecting and developing a story that resonates with your audience
  • Tips on video length for various channels; social media vs website vs e-mail
  • Tips for producing reliable, high quality user generated videos
  • Repurposing and refreshing existing video to leverage existing investments
  • The different formats and styles of video and how they can be used to achieve specific marketing goals

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

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Agenda Items

8:30 AM Networking & Breakfast
9:00 AM Welcome & Opening Remarks
9:15 AM Member Practice Spotlight -- Milwaukee Tool
  Kelly Blasi, Group Brand Manager, will discuss Milwaukee Tool's brand strategy for video from internally-produced to customer generated videos the scope of their operations is impressive with 500+ videos on YouTube and 220,000 followers on TikTok.
10:00 AM Expert Spotlight -- Natalie Hinkley of Hinkley Productions
  Natalie Hinkley, a Badger Alum and head of her own video production studio here in Madison, will share the magic of video storytelling for brand building. Natalie has worked with several our our members producing a wide range of videos from evergreen corporate identity videos, product launch, case study and testimonial videos.
10:35 AM Break
10:45 AM Expert Spotlight -- AI Video Tools to Support Your Brand Storytelling
  Vikram Chalana, CEO of Pictory.AI, will share some of the powerful functionality AI has brought to content marketers. We are in very early days of AI tools truly empowering video storytelling. We will discuss benefits from time savings to opening doors to new realms of creativity that historically might have been too costly for many brands to pursue.
11:30 AM Breakout Discussion Groups (Virtual Attendees)
11:45 AM Lunch (In-Person)
12:00 PM Adjourn (Virtual)
12:45 PM Breakout Discussion Groups (In-Person Attendees)
1:50 PM Wrap-up & Closing Remarks (In Person)
2:00 PM Adjourn (In Person)

Additional Information

Location: UW-Madison Pyle Center (In-person); EventsAir (Virtual)
Location Address: 702 Langdon Street, Madison, WI 53706
Contact: Events Team,