Lead Generation and Sales
- 11:00 AM
Event Assets
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Description
Are you ready to step up your B2B lead generation game? This virtual event is all about practical strategies you can use to attract better leads, close more deals, and clean up the data that drives your sales process—all while working as a team to make it happen.
Why Attend?
This session has something for everyone, whether you’re building the strategy or rolling up your sleeves to get results. Bring your team to spark fresh ideas, tackle challenges together, and walk away with a plan you can act on in 2025.
What to Expect:
- HubSpot Presentation: HubSpot will kick us off with the core building blocks of a high-performing lead generation system and show how to align those pieces for maximum impact.
- Mercury Marine Success Story: Hear from Jamie Evans and Alex Kipperman about their real-world wins—strategies for boosting lead quality and quantity at the top of the funnel, and how they’ve nailed attribution and conversions at the bottom.
- Breakout Discussions: We’ll shape these conversations around the questions you submit when you register so they’re tailored to what matters most to you.
This is a great chance to work with your team, get actionable insights, and jumpstart your lead generation efforts for the year ahead. Register now to join the conversation!
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Agenda Items
| 9:00 AM | Opening Remarks |
| 9:10 AM | Industry Expert: HubSpot |
| Elements of an Effective Lead Generation System | |
| 9:55 AM | Member Spotlight: Mercury Marine |
| Real World Wins and Success Stories | |
| 10:25 AM | Breakout Discussions |
| Based on the questions you submitted | |
| 10:55 AM | Wrap-up and Adjourn |
Additional Information
Location: ZoomContact: Events Team, events@uwebc.wisc.edu