Lead Generation and Sales
Help us chart the course for B2B success in this special pilot event!
- 12:00 PM
Event Assets
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Description
Join us for a dynamic and interactive pilot event focused on B2B Lead Generation and Sales – a critical function that bridges the gap between marketing and sales teams. This session is designed to explore and refine collaborative strategies that align these key areas to enhance lead quality and conversion rates.
Whether you are a leader shaping strategic initiatives or a practitioner driving day-to-day tactics, this event offers insights and practical applications that cater to both perspectives. Your participation will help us gauge interest in establishing this as a regular future content, aimed at fostering deeper collaboration across functional areas within B2B environments.
Key Highlights:
- Member Presentations: Gain valuable insights from two member companies as they share their approaches to crucial topics, including:
- Aligning Marketing and Sales for Lead Generation Success
- Leveraging Insights to Enhance Lead Quality
- Interactive Breakout Sessions: Engage in peer-to-peer discussions, where you will explore the implications of the presentations and collaborate on actionable strategies. This will also allow for broader networking and exchange of ideas.
- Participant-Driven Content: This event is designed with your input in mind. A significant portion of the session will be dedicated to participant-driven discussions, ensuring that the content remains relevant and valuable for all attendees.
Don’t miss this opportunity to shape the future of B2B lead generation and sales strategies within our community!
Add this event to your calendar
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Agenda Items
| 9:00 AM | Opening Remarks |
| Intended focus and next steps for this pilot event | |
| 9:15 AM | Housekeeping |
| 9:25 AM | Sales Perspective |
| Ben Swanson at J.J. Keller | |
| 9:30 AM | Member Spotlight #1 - J.J. Keller |
| Aligning Marketing and Sales for Lead Generation Success | |
| 10:20 AM | Member Spotlight #2 - Dynamic Lifecycle Innovations |
| Leveraging Insights to Enhance Lead Quality | |
| 11:10 AM | Breakout Discussions |
| 11:50 AM | Final Thoughts and Adjourn |
Additional Information
Location: ZoomContact: Events Team, events@uwebc.wisc.edu