Validate strategies and achieve operational excellence through the UWEBC's peer-to-peer learning among leading Wisconsin companies.


Since 1998, the UWEBC has brought together executives, managers and senior practitioners from leading Wisconsin companies to learn from each other. Three Wisconsin governors have recognized the UWEBC as a model of university-industry collaboration advancing the competitiveness of Wisconsin business and the health of Wisconsin's economy.

We focus our efforts on four areas critical to a diverse range of businesses: marketing, information technology, supply chain management, and customer service. Membership resources are open and available to executives and managers in all areas of your company. Below is a brief description of our four main offerings.

Already a member? Find out how to access member-only web content here.

Peer-to-Peer Communities of practice

  • We hold more than 40 professionally facilitated peer-to-peer collaborative learning offerings a year.
  • UWEBC events are a trusted and noncommercial space.
  • Peer Groups are a unique form of professional development at an exceptional value. Managers and senior practitioners take away proven, actionable ideas from recognized thought leaders and professional peers. More»
  • Special Interest Groups (SIGs) bring together members with a shared interest in a specific topic for in-depth discussion over several meetings. More»
  • Executive Retreats are invitation-only events connecting top decision-makers from leading companies for interactive discussions of emerging trends, business challenges, and strategic insights. More»

Davor Grgic speaking at 2016 UWEBC conferenceAnnual Conference

Each year the UWEBC hosts the Business Best Practices & Emerging Technologies Conference, the premier learning event for Wisconsin business leaders.

The conference features a stellar lineup of customer service, information technology, marketing and supply chain management experts. Davor Grgic, Kohler Co. CIO and Vice President – Sustainability (pictured), spoke at the 2017 event.

Member-to-Member Collaboration

  • M2M (or member-to-member) Advising features coordinated collaboration with selected member companies on your company-specific issues.
  • UWEBC LinkedIn Groups deliver quick and relevant access to other members' knowledge. More than 1,000 members have joined the UWEBC Linkedin Groups.
  • More»

Company Projects

  • Company projects offer the applied research heft of UW-Madison. Teams are composed of UW faculty, UWEBC staff and student assistants.
  • Member companies are can work with the UWEBC to conduct rigorous analysis and practical recommendations addressing real business needs.
  • More»

Web Content

  • Member companies have access to all UWEBC content.
  • Event content is recorded and posted as Mediasite presentations with video, audio and slides all in one browser window. See sample»
  • Digest materials, culled from event presentations, member company case studies and consortium research, are published regularly. Designed to be shared within departments and companies, digest materials provide quick insights with links to more resources.  More»

Beth de Garcia photographInterested in becoming a member? Contact Beth de Garcia, Member Relations Director, for more information at 608-265-0645 or beth.degarcia@wisc.edu.

Quick Contacts

Executive Director: Dr. Raj Veeramani, raj.veeramani@wisc.edu, 608-262-0861

Member Relations Director: Beth de Garcia, beth.degarcia@wisc.edu, 608-265-0645

Managing Practice Director and Customer Service Practice Director: Roger Paulson, roger.paulson@wisc.edu, 608-261-1161

Information Technology Practice Director: Cavinda Caldera, cavinda.caldera@wisc.edu, 608-890-1291

Marketing Practice Director: Dawn Meier, dawn.meier@wisc.edu, 608-265-3299

Supply Chain Management Practice Director: Wayne Thompson, wayne.thompson@wisc.edu,
608-890-1298

Research and Education Director: Alfonso Gutierrez, alfonso.gutierrez@wisc.edu, 608-262-5690

Member Services and Events Manager: Jen Anderson, jen.anderson@wisc.edu, 608-890-1406

Member Services and Events Coordinator: Betsy Golomski, betsy.golomski@wisc.edu, 608-262-1145

Marketing and Communications Manager: Lori Wilson, lori.wilson@wisc.edu, 608-890-2449

Marketing and Communications Specialist: Nicole Lipp, nicole.lipp@wisc.edu, 608-262-1476

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