All UWEBC staff members possess extensive
experience in their respective fields of expertise.
Dr. Raj Veeramani
Raj Veeramani, PhD
Founder and Executive Director, UW E-Business Consortium and UW E-Business Institute
Professor, College of Engineering & School of Business
raj.veeramani@wisc.edu | 608-262-0861
View Raj's profile on  LinkedIn

Dr. Raj Veeramani is the Robert Ratner Chair Professor at the University of Wisconsin-Madison with joint appointments in the College of Engineering and the Wisconsin School of Business. He is the Executive Director and founder of the UW E-Business Consortium, established December 1998, and the campus-wide UW E-Business Institute, established October 2003.

Dr. Veeramani is an internationally recognized scholar, educator and business advisor. His expertise runs deep in several areas of business: e-business strategy, supply chain management, RFID technology and applications, IT-business alignment and building customer-centered organizations. Dr. Veeramani is recognized for his practical, real-world perspective. His work has embodied active collaboration with leading companies in a variety of industries, helping them develop e-business strategies and implementation roadmaps.

Dr. Veeramani received his PhD and MS degrees in Industrial Engineering from Purdue University and his BS degree in Mechanical Engineering from the Indian Institute of Technology, Madras. He joined the University of Wisconsin–Madison's faculty in 1992.

Doug Barton
Doug Barton, MBA
Director
doug.barton@wisc.edu | 608-890-1052
View Doug's profile on  LinkedIn

As the Director, Doug Barton leads the UWEBC team to implement strategies to achieve operational excellence. He also oversees the development of new and expanded ways to serve our members' evolving needs for talent and organizational capability development, including leveraging the synergies between UWEBC and other UW-Madison campus units.

With more than 30 years of experience, Doug brings a diverse background working with and leading mission-driven and values-rich companies, including senior leadership positions at UBIX.AI and IBM.

Doug has spoken at industry and IBM conferences around the globe and local venues on topics ranging from design thinking, entrepreneurship, disruptive technology and innovation.

Doug holds a BA from the University of Wisconsin-Madison and an MBA from Kellogg at Northwestern University.

Beth de Garcia
Beth de Garcia, MBA
Membership and Corporate Sales Director
beth.degarcia@wisc.edu | 608-265-0645
View Beth's profile on  LinkedIn

As the Membership and Corporate Sales Director, Beth coordinates the planning and execution of strategies for the consortium's growth and development, as well as member engagement in UWEBC offerings. Beth has a wealth of knowledge and managerial experience across multiple industries including finance, insurance, supply chain software and telecommunications. Most recently, Beth was the Manager of Alternate Channels at TDS Telecom, where she was responsible for the development of the company's alternate residential sales channels on a national level.

Beth holds an MBA degree from Cardinal Stritch University and a BA in Business Management from Alverno College, with a minor in Computer Science.

A. Roger Paulson
Roger Paulson, MBA, CME
Customer Service Practice Director
roger.paulson@wisc.edu | 608-261-1161
View Roger's profile on  LinkedIn

Roger Paulson directs the UWEBC's Customer Service practice area.

Roger brings 15 years of diverse business experience to the UWEBC, including eight years as the top marketing and sales leader for an architectural coatings manufacturer and four years as a project consultant for a customer satisfaction measurement firm. His professional background also includes serving for four years as a facilitator for the Minnesota CEO Roundtables and Wisconsin Small Business Development Center's PeerSpectives programs. Both are innovative organizations that facilitate business improvement by providing experience-sharing forums for CEOs and presidents.

Roger holds an MBA in management from the University of St. Thomas in Minneapolis, a BA from the University of Wisconsin-Madison, a Supply Chain Leadership Certificate from UW-Madison School of Business Executive Education and a Certified Marketing Executive (CME) accreditation conferred by Sales and Marketing Executives International.

Cavinda Caldera
Cavinda Caldera, ABD
Information Technology Practice Director
cavinda.caldera@wisc.edu | 608-890-1291
View Cavinda's profile on  LinkedIn

Cavinda Caldera directs the UWEBC's Information Technology practice area.

Cavinda brings extensive experience and expertise in IT strategy, security, governance, change management and IT organizational management. Cavinda has consulted Fortune 500 and Global 2000 companies in multiple industries, including financial services, healthcare, defense, transportation and manufacturing.

Cavinda was an assistant professor in Southern Illinois University's School of Information Systems and Applied Technologies. He has a master's in telecommunications management from Western Michigan University and has completed all-but-dissertation PhD studies in information science at Syracuse University. His research has been focused on intellectual property, behavioral information security and IT organizational culture.

Chris Murray
Chris Murray, MBA
Marketing Practice Director
chris.murray@wisc.edu | 608-265-3299
View Chris' profile on  LinkedIn

Chris Murray leads the UWEBC's Marketing practice area.

During Chris' 20 years of experience, he has had a front row seat to the evolution of digital marketing. Most recently, Chris consulted on leveraging cloud marketing software at Salesforce, ExactTarget, Sailthru and Appirio. He worked with global brands from across industries, including Fidelity, Best Buy, Groupon and Bissell.

Chris graduated with a BA from the University of Wisconsin–Madison and holds an MBA from the University of Minnesota.

Wayne Thompson
Wayne Thompson, MBA
Supply Chain Management Practice Director
wayne.thompson@wisc.edu | 608-890-1298
View Wayne's profile on  LinkedIn

Wayne brings 17 years of experience to the Supply Chain Management practice area. Prior to joining the UWEBC, he served as the Vice President of E-Business at Pacific Cycle where he ran the global logistics and distribution network, which accounted for more than a third of the entire bike industry. Wayne's diverse background includes managing nine facilities and a robust reverse logistics network at Parts Now; leading the start-up team that opened Zulily's fulfillment center in Reno, Nevada; and mining exploration to set up project logistics in remote locations. He also has prior experience in academia, having developed and taught supply chain curriculum to industry professionals. 

Wayne has an MBA from the University of Wisconsin–Madison and completed his undergraduate work at Fleming College in Ontario, Canada.

Jen Anderson
Jen Anderson
Member Services and Events Director
jen.anderson@wisc.edu | 608-890-1406
View Jen's profile on  LinkedIn

Jen Anderson is the Member Services and Events Director. Jen has an extensive background in management, event-planning and sales. She has created and managed more than 3,000 events and works with Practice Directors to ensure consistently high-quality events.

Jen has a BBA in Marketing and Sales from the University of Wisconsin–Eau Claire.

Alyssa Greiber
Alyssa Greiber, MBA
Member Services and Events Coordinator
alyssa.greiber@wisc.edu | 608-262-1145
View Alyssa's profile on  LinkedIn

Alyssa Greiber is the Member Services and Events Coordinator. She has a strong background in event planning and management. Prior to joining the UWEBC, Alyssa was responsible for coordinating special events and meetings, as well as marketing and communications for the Electrical and Computer Engineering Department at the University of Wisconsin–Madison.

She has a BA in Graphic Design from the University of Wisconsin–Eau Claire and an MBA from the University of Wisconsin–Whitewater.

Nicole Lipp
Nicole Lipp
Marketing and Communications Specialist
nicole.lipp@wisc.edu | 608-262-1476
View Nicole's profile on  LinkedIn

Nicole Lipp brings more than seven years of marketing and communications experience. Nicole has a background in digital marketing, technical writing and editing, and project management. Prior to joining the UWEBC, Nicole served as a marketing coordinator for an architectural and engineering firm providing marketing and business development services such as proposal development, collateral creation and tradeshow coordination. Nicole's diverse background also includes working on The Red Shirt campaign for the Wisconsin Alumni Association executing marketing plan tactics such as digital marketing and event planning. Nicole has a BA in Communications from the University of Wisconsin–Madison.

As the Marketing and Communications Specialist, Nicole leads the UWEBC's communication strategy, production and conference sponsorships.

UWEBC Events

May 2020

7 Web Only: Trade Compliance Special Interest Group Meeting - Best Practices in Building an Import Trade Compliance Program
13 Web Only: Marketing Peer Group Meeting - Mastering Your Social Media Strategy
15 Web Only: Human Resources Executives Special Interest Group Meeting - COVID-19: Return-to-Work Considerations and Practices
19 Web Only: Indirect Procurement Special Interest Group Meeting - Contract Management Best Practices
20 Web Only: Agile IT Special Interest Group Meeting - Agile Team Development, Management and Leadership
21 Web Only: E-Retailer Special Interest Group Meeting - E-Commerce During COVID-19

June 2020

4 Web Only: Customer Service Peer Group Meeting - Supporting the Email Channel: Approaches to Challenges Around Workflow, Efficiency, Response Time Management and Quality Monitoring
9 Web Only: B2B Marketing Special Interest Group Meeting - Channel Marketing - Partner and Dealer Strategies
11 Web Only: Procurement Peer Group Meeting - Supplier Challenges: Managing your supply base, supplier financial health and supplier diversity
16 Web Only: Information Technology Peer Group Meeting - Creating a Learning Organization to Develop the Technologists of the Future
17 Web Only: Logistics and Distribution Peer Group Meeting - Domestic Transportation Outlook: 2020 and Beyond
18 Web Only: B2B Customer Service Special Interest Group - Supervisors Forum Meeting - Managing Change Initiatives and Communication Practices within the Customer Care Team and with Other Functions

Quick Contacts

Executive Director: Dr. Raj Veeramani, raj.veeramani@wisc.edu, 608-262-0861

Director: Doug Barton,
doug.barton@wisc.edu, 608-890-1052

Membership and Corporate Sales Director: Beth de Garcia, beth.degarcia@wisc.edu, 608-265-0645

Customer Service Practice Director: Roger Paulson, roger.paulson@wisc.edu, 608-261-1161

Information Technology Practice Director: Cavinda Caldera, cavinda.caldera@wisc.edu, 608-890-1291

Marketing Practice Director: Chris Murray, chris.murray@wisc.edu, 608-265-3299

Supply Chain Management Practice Director: Wayne Thompson, wayne.thompson@wisc.edu,
608-890-1298

Member Services and Events Director: Jen Anderson, jen.anderson@wisc.edu, 608-890-1406

Member Services and Events Coordinator: Alyssa Greiber, alyssa.greiber@wisc.edu, 608-262-1145

Marketing and Communications Specialist: Nicole Lipp, nicole.lipp@wisc.edu, 608-262-1476

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