Keynote Speakers
Ty Givens
Ty Givens is one of the most trusted voices in customer experience today. With over 20 years of leading CX strategy and operations across Fortune 500 enterprises and high-growth startups, she’s built and transformed organizations for brands including Intuit, Herbalife, Molina Healthcare, Thrive Market, See’s Candies, Ilia Beauty, and Shoedazzle. Ty specializes in turning support functions into proactive growth engines through smarter systems, scalable infrastructures, strong leadership development, and future-ready technology such as automation and AI.
Through CX Collective, Ty brings a uniquely practical, frontline-tested approach, shaped by decades of hands-on experience that most consultants never gain. She has guided over 50 companies through operational turnarounds, team scaling, and strategic technology deployments, and created more than 20 industry-leading playbooks and masterclasses for CX leaders. Known for her clarity, energy, and actionable frameworks, Ty empowers audiences to bridge the gap between theory and execution, building customer experience operations that drive measurable, sustained impact.
Jeff Toister
Jeff’s first customer service interaction ended in a service failure. Vowing to learn from that experience, he became obsessed with customer service.
Today, he’s the bestselling author of four books, including The Service Culture Handbook.
More than 11,000 customer service professionals around the world subscribe to Jeff’s Customer Service Tip of the Week email.
And, over 5 million people have taken his training courses on LinkedIn Learning.
Panelists
Siva Balu
Position title: Chief Information & Digital Officer, Sr. VP, Quartz Health Solutions
Nicole Joraanstad
Position title: Director of the IT Customer Engagement Center of Excellence, TDS Telecommunications
Chris Neuharth
Position title: Chief Experience Officer, Children's Wisconsin
Registration
Our pricing structure is below. Your registration includes participation in the live event (either in person or virtually) and exclusive access to post-conference videos and materials through the end of the year.
Early Bird Pricing (December 12 – January 31)
Members: $220 In Person | $120 Virtual
Non-Members: $270 In Person | $170 Virtual
Regular Pricing (February 1 – March 10)
Members: $295 In Person | $145 Virtual
Non-Members: $345 In Person | $195 Virtual
Save even more when you register as a group!
Additional discounts are available for bulk registration, defined as groups of 10 or more from the same company. Contact us to get started with bulk registration.
What To Expect
What to Expect:
- Keynote Speakers: Hear from renowned CX leaders who will share their insights on building exceptional customer experiences.
- Panel Discussions: Dive into interactive conversations on the future of CX, customer loyalty, and digital experience transformation.
- Lightning Sessions: See how thinkers at our UW are leveraging data and strategy that can be used to improve customer experience, and create future professionals with relevant CX skills.
Who Should Attend:
Whether you are a CX professional, marketing leader, or business strategist, this event is designed to help you unlock the power of customer experience to drive long-term success, differentiate your brand, and deliver ROI.
Symposium Venue
The symposium will be held at the Memorial Union on the University of Wisconsin–Madison campus. As one of the most beloved and historic destinations on campus, Memorial Union is the place to come socialize, relax, study, eat, and enjoy all the beautiful sunsets and lake views that Madison has to offer. Situated on the shores of Lake Mendota, the classic architecture of the building boasts a picturesque lakeside view as well as a terrace with 600 colorful sunburst chairs.
2026 Steering Committee
Ted Eberhardt
Position title: Manager, Consumer Experience & Operations, Delta Dental of Wisconsin
Andrew Fjerstad
Position title: VP of CX, CROPP/Organic Valley
Dana Moyano
Position title: CX Director, nvisia
Johnathan Murphy
Position title: Associate Manager Customer Experience, TDS
Sponsors
We’re grateful to our sponsors for their generous support in making the Wisconsin Customer Experience Symposium possible and for their continued commitment to advancing customer experience excellence.
Customer Care Measurement & Consulting (CCMC)
CCMC is a full-service CX survey partner empowering Fortune 500 market leaders from every industry with expertise that transforms customer feedback into action—enabling companies to sustain excellence and outperform competitors through practical, insight-driven change.
NiCE
NiCE is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.
Create a NiCE world.