March 10, 2026 – Memorial Union, Madison, WI & Online
The Wisconsin Customer Experience Symposium is back! In 2026, we’re excited to offer a hybrid format, giving you the option to join us in person at the beautiful Memorial Union in Madison or participate virtually from wherever you are.
This one-day program will bring together industry experts, thought leaders, and CX professionals to dive into the strategies, practices, and innovations shaping the future of customer experience. From culture and competency to technology and tools, you’ll gain actionable insights to help your organization deliver more meaningful, effective, and impactful customer interactions.
Whether you attend on campus or online, you’ll be part of a vibrant community of CX leaders working to elevate customer experience across Wisconsin and beyond.
Interested in sponsoring this event in 2026?
Showcase your brand at Wisconsin’s leading Customer Experience Symposium! In 2026, we’ll be together in person–with a virtual option to maximize reach—creating even more opportunities for meaningful connections and impactful networking. Sponsorship connects you with CX leaders shaping the future.
Registration
Our pricing structure is below. Your registration includes participation in the live event (either in person or virtually) and exclusive access to post-conference videos and materials through the end of the year.
Implicit Trust Pricing (September 30 – December 11)
Register before we announce our speakers to receive the biggest discount!
Members: $145 In Person | $95 Virtual
Non-Members: $195 In Person | $145 Virtual
Early Bird Pricing (December 12 – January 31)
Members: $220 In Person | $120 Virtual
Non-Members: $270 In Person | $170 Virtual
Regular Pricing (February 1 – March 10)
Members: $295 In Person | $145 Virtual
Non-Members: $345 In Person | $195 Virtual
Save even more when you register as a group!
Additional discounts are available for bulk registration, defined as groups of 10 or more from the same company. Contact us to get started with bulk registration.
Get an Exclusive First Look at the 2026 CX Symposium Lineup
Join us live on LinkedIn on Friday, December 12, as we reveal the incredible lineup of speakers for the 2026 Wisconsin Customer Experience Symposium. This live session will give you an exclusive first look at the thought leaders, innovators, and industry experts who will share strategies, insights, and inspiration to shape the future of customer experience in 2026 and beyond. Let’s kick off the countdown to the Wisconsin Customer Experience Symposium together!
What To Expect
What to Expect:
- Keynote Speakers: Hear from renowned CX leaders who will share their insights on building exceptional customer experiences.
- Panel Discussions: Dive into interactive conversations on the future of CX, customer loyalty, and digital experience transformation.
- Lightning Sessions: See how thinkers at our UW are leveraging data and strategy that can be used to improve customer experience, and create future professionals with relevant CX skills.
Who Should Attend:
Whether you are a CX professional, marketing leader, or business strategist, this event is designed to help you unlock the power of customer experience to drive long-term success, differentiate your brand, and deliver ROI.
2026 Steering Committee
Ted Eberhardt
Position title: Manager, Consumer Experience & Operations, Delta Dental of Wisconsin
Andrew Fjerstad
Position title: VP of CX, CROPP/Organic Valley
Dana Moyano
Position title: CX Director, nvisia
Johnathan Murphy
Position title: Associate Manager Customer Experience, TDS
Sponsors
We’re grateful to our sponsors for their generous support in making the Wisconsin Customer Experience Symposium possible and for their continued commitment to advancing customer experience excellence.
Customer Care Measurement & Consulting (CCMC)
CCMC is a full-service CX survey partner empowering Fortune 500 market leaders from every industry with expertise that transforms customer feedback into action—enabling companies to sustain excellence and outperform competitors through practical, insight-driven change.
NiCE
NiCE is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.
Create a NiCE world.
2025 Keynote Speakers
To give you a taste of what’s offered at this event, here are our incredible 2025 speakers:
Dr. Natalie Petouhoff
Author & Thought Leader
“We can imbue technology with our hopes and dreams for a future focused on bettering humanity. We just need to understand what we are optimizing for and why.” – Dr. Natalie Petouhoff
As a Business Consultant, Natalie helps brands reduce costs and increase revenue by transforming the customer and employee experience. Many companies think she wants them to spend more for empathy to work as a business concept. She’s not advocating pizza parties or creating Kumbaya factories. Dr. Natalie is asking executives to evaluate how and on what they are spending now.
Tom DeWitt, Ph.D.
Author & Educator
Tom DeWitt, Ph.D., is the Founder and Former Director of CXM@MSU, an entity designed to advance thought and practice in customer experience management through a variety of industry-facing initiatives. He is also the architect and Academic Program Director for North America’s first master’s degree in customer experience management (MS-CXM), which is housed in the Broad College of Business at Michigan State University. Dr. DeWitt has worked to advance the field of customer experience management by delivering workshops and consulting projects in the USA and abroad, most notably in the healthcare, financial services, and tourism industries.
Michelle DiTondo
Former CHRO and Principal Consultant, Avion Consulting
Michelle DiTondo is a catalyst for change and transformation within organizations and a thought leader in organizational culture and customer experience. She brings over 30 years of expertise aligning workforce strategies with business outcomes. Her strategic approach to employee engagement, leadership development, and change management has been a driving force in creating exceptional guest experiences, resulting in measurable business success. With a proven track record of fostering innovation and collaboration, Michelle understands the critical interplay between employee satisfaction and customer loyalty, making her a sought-after advisor and speaker on creating cultures that prioritize customers at every touchpoint.
2025 Panelists
Michelle Dauchy
Position title: VP of Customer Experience, Mercury Marine
Alex Paez-Gerstenhaber
Position title: Global VP of Client Experience, Hy Cite
Carrie Toth
Position title: VP of Customer Experience