The Marketing Peer Group's expert presentations and peer-to-peer discussions are designed to provide in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers and senior practitioners.

Marketing Peer Group Meeting 

Modern Data-Driven Marketing 
February 12, 2019 09:00 AM - 03:00 PM 
Learn how the modern data-driven marketer best manages customer data and leverages that data for conducting true 1:1 marketing. 

The modern data-driven marketer strives to know customers and to deliver individualized experiences. However, gathering, aggregating and surfacing actionable data continues to be one of the marketer’s biggest challenges. Because of data challenges, delivering relevant personalized experiences has often lagged, leaving potential engagement and sales on the table. But there’s hope; new tools and approaches are changing the game.

Join us to explore ways to help you get your data house in order and enable you to pursue new 1:1 marketing strategies like never before.

  • Hear experts explain Customer Data Platforms to see if they’re right for you.
  • Learn how other member companies have addressed challenges to collecting, organizing and using valuable marketing data
  • Explore smarter ways to leverage data, like Personalization and Prediction, which improves engagement and sales.
  • Gain insight on GDPR and new data privacy rules that impact marketing efforts


  • Naras Eechambadi - Founder & CEO, Quaero
  • Craig Schinn - VP of Strategic Services, Lytics
  • Schuyler Wareham - Director of Product Management/Machine Learning & Analytics, Cheetah Digital

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

Gordon Dining and Event Center, Second Floor 
Events Team, 608-262-1145, 

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2018 Highlights

Over the last year, the Marketing Peer Group had numerous insightful meetings for our members to take away proven, actionable ideas from recognized thought leaders and professional peers.

Check out some of the inspiring presentations, innovative strategies and best practices from the marketing 2018 learning events. More »

2019 Marketing Events At a Glance

February 12 Marketing Peer Group Meeting
March 27 Marketing Peer Group Meeting
April 18 E-Retailer SIG Meeting
May 8 Marketing Peer Group Meeting
June 13 B2B Marketing SIG Meeting
July 17 Marketing Peer Group Meeting
August 28 E-Retailer SIG Meeting
September 24 UWEBC Business Best Practices & Emerging Technologies Conference
November 5 Marketing Peer Group Meeting
December 12 B2B Marketing SIG Meeting
*Event dates and topics subject to change.

More details and the full year »

Chris MurrayQuestions about the Marketing practice? Contact Marketing Practice Director Chris Murray at or 608-265-3299.

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