The Marketing Peer Group's expert presentations and peer-to-peer discussions are designed to provide in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers and senior practitioners.

Marketing Peer Group Web Meeting 

Progressing Personalization 
July 22, 2020 09:00 AM - 12:00 PM 
Learn ways to improve personalized experiences across all channels. This is a presentation-oriented webcast. 
Details»
Description:

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.

Personalization is high on every marketer's priority list. We know it improves engagement and can ultimately be a competitive differentiator. But the reality is that we all differ in personalization maturity, as there a multitude of use cases and numerous challenges to implementing them.

This meeting will help you define your approach, assess your maturity and find strategies to evolve your efforts. You'll hear from member companies on their successes as well as industry experts on where to focus.

This is a presentation-oriented webcast, with opportunities to submit questions to our presenters. Some areas our webcast will cover include:

  • Data challenges
  • Best tools and platforms
  • Balancing relevance and intrusiveness
  • Examples of successful use cases

 

Contact:
Events Team, , events@uwebc.wisc.edu 

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2019 Highlights

Over the last year, the Marketing practice area had numerous insightful meetings for our members to take away proven, actionable ideas from recognized thought leaders and professional peers.

Check out some of the inspiring presentations, innovative strategies and best practices from the marketing 2019 learning events. More »

UWEBC Events

May 2020

7 Web Only: Trade Compliance Special Interest Group Meeting - Best Practices in Building an Import Trade Compliance Program
13 Web Only: Marketing Peer Group Meeting - Mastering Your Social Media Strategy
15 Web Only: Human Resources Executives Special Interest Group Meeting - COVID-19: Return-to-Work Considerations and Practices
19 Web Only: Indirect Procurement Special Interest Group Meeting - Contract Management Best Practices
20 Web Only: Agile IT Special Interest Group Meeting - Agile Team Development, Management and Leadership
21 Web Only: E-Retailer Special Interest Group Meeting - E-Commerce During COVID-19

June 2020

4 Web Only: Customer Service Peer Group Meeting - Supporting the Email Channel: Approaches to Challenges Around Workflow, Efficiency, Response Time Management and Quality Monitoring
9 Web Only: B2B Marketing Special Interest Group Meeting - Channel Marketing - Partner and Dealer Strategies
11 Web Only: Procurement Peer Group Meeting - Supplier Challenges: Managing your supply base, supplier financial health and supplier diversity
16 Web Only: Information Technology Peer Group Meeting - Creating a Learning Organization to Develop the Technologists of the Future
17 Web Only: Logistics and Distribution Peer Group Meeting - Domestic Transportation Outlook: 2020 and Beyond
18 Web Only: B2B Customer Service Special Interest Group - Supervisors Forum Meeting - Managing Change Initiatives and Communication Practices within the Customer Care Team and with Other Functions

2020 Marketing Practice Area Events At a Glance

February 13 Marketing Peer Group Meeting
April 15 Product Management SIG Meeting
May 13 Marketing Peer Group Meeting
June 9 B2B Marketing SIG Meeting
July 22 Marketing Peer Group Meeting
August 5 E-Retailer SIG Meeting
September 24 UWEBC Business Best Practices & Emerging Technologies Conference
October 15 Product Management SIG Meeting
November 3 Marketing Peer Group Meeting
December 9 B2B Marketing SIG Meeting
*Event dates and topics subject to change.

More details and the full year »

Chris MurrayQuestions about the Marketing practice? Contact Marketing Practice Director Chris Murray at chris.murray@wisc.edu or 608-265-3299.

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