The Marketing Peer Group's expert presentations and peer-to-peer discussions are designed to provide in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers and senior practitioners.

Marketing Peer Group Meeting 

Search and Acquisition Strategies 
February 13, 2020 09:00 AM - 03:00 PM 
Explore and share best practices on SEO, PPC and related content strategies to step-up your search and overall acquisition efforts. 
     
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Description:

Did you know that 93% of online experiences start with a search engine? Needless to say, an effective search strategy is key to acquiring new customers. Join us to learn how to improve your search marketing, ad spend and overall acquisition efforts.

Explore the latest on:

  • Search engine algorithms, like Google's BERT update
  • Content best practices to support search and ad spend
  • Audience targeting for search and display
  • Top of funnel strategies for YouTube, Quora and more
  • AI and machine learning impacts on search and bid optimization

Hear from these industry experts:

  • Brooke Osmundson - Director of Paid Search at NordicClick Interactive. Nationally Recognized Speaker & Blogger.
  • Joe Martinez - Director of Client Strategy at Clix Marketing. International PPC expert, writer, and speaker.
  • Caroyln Shelby - Manager, SEO for ESPN (part of the Walt Disney Company).
  • Jon Gadbois - V.P. Marketing at Boston Inc.

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

 
Location:
Gordon Dining and Event Center, Second Floor 
Contact:
Events Team, 608-890-1406, events@uwebc.wisc.edu 

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2019 Highlights

Over the last year, the Marketing practice area had numerous insightful meetings for our members to take away proven, actionable ideas from recognized thought leaders and professional peers.

Check out some of the inspiring presentations, innovative strategies and best practices from the marketing 2019 learning events. More »

2020 Marketing Practice Area Events At a Glance

February 13 Marketing Peer Group Meeting
March 4 E-Retailer SIG Meeting
April 15 New Product Development and Innovation SIG Meeting
May 13 Marketing Peer Group Meeting
June 9 B2B Marketing SIG Meeting
July 22 Marketing Peer Group Meeting
September 24 UWEBC Business Best Practices & Emerging Technologies Conference
October 15 New Product Development and Innovation SIG Meeting
November 3 Marketing Peer Group Meeting
December 9 B2B Marketing SIG Meeting
*Event dates and topics subject to change.

More details and the full year »

Chris MurrayQuestions about the Marketing practice? Contact Marketing Practice Director Chris Murray at chris.murray@wisc.edu or 608-265-3299.

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