The Marketing Peer Group, led by Tom Hershberger, is your go-to resource for fresh ideas and proven strategies to tackle today’s marketing challenges. From mastering cross-channel attribution to staying ahead of digital trends and driving innovation with connected products, we focus on what matters most to marketing leaders and practitioners.
Explore new perspectives with our Special Interest Groups (SIGs)—dedicated spaces for collaborative learning and actionable strategies:
- Lead Generation and Sales
Want more leads? Better leads? Higher conversions? This SIG delivers the tools and tactics to boost your results at every stage. Learn about cutting-edge strategies like AI-driven lead scoring, impactful attribution models, and conversion techniques that turn opportunities into wins. - Product Management
The future is connected—and this SIG helps you stay ahead. Explore how to design and market smart, innovative products that solve real-world problems. We’ll discuss IoT integration, customer-driven product development, and how to bring intelligent solutions to market faster.
Let’s get started! Check out our upcoming events and access tools and insights that spark ideas and drive results.
Upcoming Events
- April 15, 2025
- April 24, 2025
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Elevate your product management capabilities by joining a community dedicated to connected and intelligent product management.
These events are designed for product management professionals and leaders who are driving the development of smarter, more connected products.
This forum provides an environment to share best practices and drive better results. Participants will have the opportunity to:
- Engage in emerging topic discussions related to connected and intelligent product management.
- Share and compare strategies for overcoming challenges.
- Gain new perspectives and proven practices to enhance product management, operations, and overall marketplace success.
Join us to be part of a forward-thinking community that is shaping the future of product management through technology and collaboration.
Next Event
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 04/15/25 | Product Management Special Interest Group - From Products to Platforms – Are You Selling a Product or Building an Ecosystem? | Marketing Focus Area | MKG / Product Management Special Interest Group | Event Details |
Past Events
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 11/21/24 | Product Management Special Interest Group - Connected and Intelligent Products | Marketing Focus Area | MKG / Product Management Special Interest Group | Event Details |
| 06/05/24 | Product Management Special Interest Group - Leveraging Data-Driven Decision Making in Product Management | Marketing Focus Area | MKG / Product Management Special Interest Group | Event Details |
View all past Product Management SIG events
Thank you to our Steering Committee
- Kristi Jankowski, Executive Vice President – Innovation, Sargento Foods
- Jessica Bernard, Senior Manager, Dev, Program Mgmt, American Girl
Questions about the Marketing Practice Area? Contact:
Tom Hershberger
Position title: Marketing Practice Director
Email:
tom.hershberger
Phone: 608-265-3299