Product Management Special Interest Group

Glean leading practices and learnings to enhance product management capabilities, product marketing operations and product marketplace success.

The Product Management Special Interest Group (SIG) is a practice-sharing community for product management professionals and product innovation leaders. It provides a forum to explore best practices for bringing new products to market or developing and enhancing existing products, and is open to all physical goods and services members seeking to improve their current product portfolios.

Spanning several sessions, this SIG will provide a valuable opportunity for participants to:

  • Discuss topics of shared interest related to product management at a deeper level.
  • Compare approaches for addressing shared challenges.
  • Discover new ideas and best practices for product management capabilities, product marketing operations and product marketplace success.

Participation in the Product Management SIG is reserved for professionals from UWEBC member companies with a responsibility in managing key phases of the product life cycle. Roles may vary by meeting topic. If you would like to learn more about the Product Management SIG, please review the SIG’s charter document and/or contact UWEBC Interim Marketing Practice Director Roger Paulson at roger.paulson@wisc.edu or 608-261-1161.

Read the Product Managment SIG charter document»

Information on the next meeting is coming soon.

Steering Committee

Kristi Jankowski
Executive Vice President - Innovation
Sargento Foods

Chris Kolbe
Vice President Marketing and Product Management
Enerpac Tool Group

Toni Rossi
Vice President Marketing
Greenheck

Rebecca Seiler
Product Marketing Manager – Innovation
Sub-Zero Group, Inc.

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