Product Management Special Interest Group

Glean leading practices and learnings to enhance product management capabilities, product marketing operations and product marketplace success.

The Product Management Special Interest Group (SIG) is a practice-sharing community for product management professionals and product innovation leaders. It provides a forum to explore best practices for bringing new products to market or developing and enhancing existing products, and is open to all physical goods and services members seeking to improve their current product portfolios.

Spanning several sessions, this SIG will provide a valuable opportunity for participants to:

  • Discuss topics of shared interest related to product management at a deeper level.
  • Compare approaches for addressing shared challenges.
  • Discover new ideas and best practices for product management capabilities, product marketing operations and product marketplace success.

Participation in the Product Management SIG is reserved for professionals from UWEBC member companies with a responsibility in managing key phases of the product life cycle. Roles may vary by meeting topic. If you would like to learn more about the Product Management SIG, please review the SIG’s charter document and/or contact UWEBC Marketing Practice Director Bill Carrier at or 608-265-3299.

Read the Product Managment SIG charter document»

Product Management Special Interest Group Web Meeting 

How Product Managers Can Increase Team Performance by Understanding Team Dimensions 
February 23, 2022 01:00 PM - 03:00 PM 
The secret sauce product managers need for success This meeting will be held via web only. 

Understanding the culture of the company and how teams interact is transformative in creating a high-functioning team. Digging into teams and leadership transforms teams from creating one successful innovation to creating ten or twelve or fifty successful innovations.

When you can match people’s preferred work styles to the different steps in your innovation process, you have a higher level of success. There are many innovation processes, but they all have the same four steps, each of which corresponds to one of the four work styles. In this highly dynamic discussion we will explore work styles of team members -- how to assess work styles, what to do once you have an understanding of each team member's style, and how to build your team over time.

What challenges have you had working on a team? How does understanding others’ style help you work together? Are you in a role that aligns with your work style? Why or why not?

After attending this meeting, you will be able to:

  • Identify your work style. Consider the behaviors you tend to exhibit and the areas you excel in.
  • Consider the work styles of your team members. Whose work style is similar to yours? Whose is different?
  • Using what you’ve learned about work styles, consider how your team could best match people with roles that fit their work styles.

Agenda Items:
1:00 PM Welcome and Opening Remarks
1:15 PM Small Group Exercise
1:30 PM Guest Speaker Teresa Jurgens-Kowal of Global NP Solutions
2:00 PM Q & A with Teresa
2:05 PM Break
2:10 PM Breakout Discussions
2:35 PM Debrief on Breakout Discussions
2:50 PM Wrap-Up
3:00 PM Adjourn
Events Team, , 

Steering Committee

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