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Product Management Special Interest Group

Glean leading practices and learnings to enhance product management capabilities, product marketing operations and product marketplace success.

The Product Management Special Interest Group (SIG) is a practice-sharing community for product management professionals and product innovation leaders. It provides a forum to explore best practices for bringing new products to market or developing and enhancing existing products, and is open to all physical goods and services members seeking to improve their current product portfolios.

Spanning several sessions, this SIG will provide a valuable opportunity for participants to:

  • Discuss topics of shared interest related to product management at a deeper level.
  • Compare approaches for addressing shared challenges.
  • Discover new ideas and best practices for product management capabilities, product marketing operations and product marketplace success.

Participation in the Product Management SIG is reserved for professionals from UWEBC member companies with a responsibility in managing key phases of the product life cycle. Roles may vary by meeting topic. If you would like to learn more about the Product Management SIG, please review the SIG’s charter document and/or contact UWEBC Marketing Practice Director Tom Hershberger at tom.hershberger@uwebc.wisc.edu or 608-265-3299.

Read the Product Management SIG charter document»

Product Management Special Interest Group Virtual Meeting 

Addressing Misaligned Stakeholder Expectations: Harmonizing Visions for Product Success! 
December 13, 2023 09:00 AM - 11:30 AM 
Dive into the complexities of stakeholder expectations within product management. Explore the root causes of misalignment, understand its impact, and learn practical tactics to harmonize diverse visions, ensuring a cohesive and more successful product journey. 

In the dynamic world of product management, harmonizing stakeholder expectations is crucial yet frequently challenging. This Special Interest Group session delves into real-world case studies shared by fellow members. Benefit from their experiences, triumphs, and lessons learned. This session offers an invaluable opportunity to turn common hurdles into catalysts for collaboration and product success. Don't miss out on these collective insights and practical takeaways!

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Events Team, , events@uwebc.wisc.edu 

Steering Committee

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