Product Management Special Interest Group

Glean leading practices and learnings to enhance product management capabilities, product marketing operations and product marketplace success.

The Product Management Special Interest Group (SIG) is a practice-sharing community for product management professionals and product innovation leaders. It provides a forum to explore best practices for bringing new products to market or developing and enhancing existing products, and is open to all physical goods and services members seeking to improve their current product portfolios.

Spanning several sessions, this SIG will provide a valuable opportunity for participants to:

  • Discuss topics of shared interest related to product management at a deeper level.
  • Compare approaches for addressing shared challenges.
  • Discover new ideas and best practices for product management capabilities, product marketing operations and product marketplace success.

Participation in the Product Management SIG is reserved for professionals from UWEBC member companies with a responsibility in managing key phases of the product life cycle. Roles may vary by meeting topic. If you would like to learn more about the Product Management SIG, please review the SIG’s charter document and/or contact UWEBC Interim Marketing Practice Director Roger Paulson at roger.paulson@wisc.edu or 608-261-1161.

Read the Product Managment SIG charter document»

Product Management Special Interest Group Web Meeting 

The Development Phase 
April 13, 2021 09:00 AM - 12:00 PM 
Take away best practices for bringing your best new product ideas to life in the Development Phase. This will be a discussion-based web event addressing topics of concepting, prototyping, pricing, positioning and testing. 
Details»
Description:

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.

This meeting will focus on the development phase of new products, or product changes, once you have vetted and selected your best go-forward ideas.

We will leverage small group discussions to explore:
  • Concepting
  • Prototyping
  • Pricing
  • Positioning
  • Testing

Participate in Customizing the Agenda: Help shape our discussion content – and maximize its relevance for you – by suggesting topics of interest when you register.

The Product Management Special Interest Group (SIG) is a practice-sharing community for product management professionals and product innovation leaders. It provides a forum to explore best practices for bringing new products to market or developing and enhancing existing products, and is open to all physical goods and services members seeking to improve their current product portfolio.

 
Contact:
Events Team, , events@uwebc.wisc.edu 

Steering Committee

Kristi Jankowski
Executive Vice President - Innovation
Sargento Foods

Chris Kolbe
Vice President Marketing and Product Management
Enerpac Tool Group

Toni Rossi
Vice President Marketing
Greenheck

Rebecca Seiler
Product Marketing Manager – Innovation
Sub-Zero Group, Inc.

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