Customer experience is evolving fast, and in 2026, the Wisconsin Customer Experience Symposium is where CX leaders, practitioners, and innovators will come together to stay ahead of what’s next.
On March 10, 2026, we’re excited to welcome the CX community back in person at the iconic Memorial Union in Madison, with a virtual option for those joining from afar. Whether you’re lakeside or logging in remotely, this one-day experience is designed to deliver real, actionable insights you can take back to your organization immediately.
This year’s program dives into the full CX ecosystem, from culture and competencies to technology, tools, and innovation, with conversations grounded in what’s actually working inside organizations today.
Keynote speaker Ty Givens brings more than 20 years of hands-on CX leadership across Fortune 500 companies and high-growth brands like Intuit, See’s Candies, and Thrive Market. Known for turning customer support into a growth engine, Ty delivers practical frameworks, sharp insights, and a refreshing “let’s actually do this” approach to CX strategy. In her session “Why CX Is No Longer Just Support, It’s Leverage,” she’ll break down how CX leadership has evolved, why execution is often the real constraint, and what has to change for CX to become a source of leverage across the business.
Joining her is Jeff Toister, bestselling author of The Service Culture Handbook and one of the most trusted voices in customer service today. With millions of learners worldwide and a knack for making service both meaningful and memorable, Jeff brings inspiration you’ll feel long after the day ends. In his session “The Service Culture Journey,” he’ll share three steps to build a service culture using experiential activities, real examples, and cutting-edge research to map out how to get your own employees obsessed with customers.
You’ll also hear from a powerhouse panel of leaders at the intersection of Customer Experience and Technology, who will share real-world perspectives on aligning digital investments with customer needs, business priorities, and long-term outcomes, moving beyond feature-driven decisions to experience-driven impact. The panel includes:
- Siva Balu, Chief Information & Digital Officer at Quartz Health Solutions
- Nicole Joraanstad, Director of the IT Customer Engagement Center of Excellence at TDS
- Chris Neuharth, Chief Experience Officer at Children’s Wisconsin
- Lisa Pavelski, Director of Digital Capabilities at TruStage
From executive perspectives to real-world case studies, the conversations will tackle loyalty, digital experience transformation, and what it really takes to elevate customer experience at scale.
Add in lightning sessions from UW thinkers, and a room (or virtual space) full of people who care deeply about CX, and you’ve got an event that’s equal parts insightful, energizing, and practical.
If you’re looking to sharpen your CX strategy, learn from leaders who’ve been in the trenches, and connect with a vibrant community shaping the future of customer experience, this is the event to attend.
Registration is now open. We’ll see you at the Symposium!