This year’s Supply Chain Track speakers brought together leaders from trade compliance, distribution, enterprise software, and healthcare. One line from Pete Mento’s opening session came up again in Sean Halligan’s talk: hope is not a …
Newsletter
The Human Side of Transformation: The People Track at the Annual Conference
Technology is advancing, workforce expectations are shifting, and organizations are under pressure to adapt. But amid all this change, what truly drives successful transformation? At the 2026 UWEBC Annual Conference, People Track speakers explored a …
Exploring what’s possible and putting innovation to work: The Technology track at the Annual Conference
The Technology Track at the 2026 UWEBC Annual Conference examined how technology is driving innovation and business transformation at every level of the organization. Sessions in this track explored AI, digital strategies, data analytics, and …
Where Service Meets Innovation: Exploring the Customer Service Track at the Annual Conference
The Customer Service track at the 2026 UWEBC Annual Conference explored how leading organizations are transforming the customer experience through technology, innovation, and people-centered strategies. Four speakers brought practical frameworks and real-world stories on everything …
WDM×Madison: Connecting Wisconsin’s Manufacturing Community
Wisconsin manufacturing is strong, and WDM×Madison brought that strength into one room. The new manufacturing track at the October 6 UWEBC Annual Conference at Monona Terrace built on the momentum of June’s Wisconsin Drives Manufacturing …
Beyond the Brand and Into the Experience: Inside the Marketing Track at the Annual Conference
The Marketing Track at the 2026 UWEBC Annual Conference explored the updated and elevated role of the four P’s of marketing: product, price, place, and promotion. Through real examples and practical takeaways, four speakers examined …
Jim Rink Brings Manufacturing Insight to the UWEBC Community
Jim Rink is serving as Manufacturing Practice Director in Residence, working with Jenny Patzlaff in Supply Chain & Manufacturing. Jim has taught noncredit manufacturing courses in UW–Madison’s College of Engineering for the last few years. When …
Trust and Leadership at the 2026 UWEBC Annual Conference
How culture, technology, and teamwork connect through the trust we build and the responsibility we share. By Doug Barton Every time we hand work to a machine, someone else inherits our trust. They may never …
Creative Strategy in the Age of AI: Blending Human Imagination with Machine Intelligence
Over the past 100 years, new technologies have forced marketing to change. Those technologies included radio, television, the Internet, and pay-per-click advertising. In each case, marketing adapted and improved. AI presents a new challenge. Marketing …
Dennis Armstrong Brings a People-First Approach to Talent Strategy at UWEBC
Dennis Armstrong is serving as a Talent Practice Director in Residence, bringing more than 30 years of HR and business leadership experience to the UWEBC community. With a Master’s degree and a PhD in industrial …
Shawn Belling Brings Agile Insight to the UWEBC Community
Shawn Belling is this year’s Agile Practice Director in Residence, working with Heidi Rozmiarek, our Technology, Data, and AI Practice Director. Shawn has taught courses in Interdisciplinary Professional Programs within the College of Engineering at …
Operational Excellence: Quality and Continuous Improvement
How can organizations ensure that investments in automation, artificial intelligence, and digital tools lead to meaningful and lasting improvements? That question brought manufacturers from across Wisconsin together for the UWEBC Manufacturing Special Interest Group on …
David Dwight Brings Product Management Insight to the UWEBC Community
David Dwight is this year’s Product Management Practice Director in Residence, working with Matt Cone, our Customer Experience & Marketing Practice Director. David joined the University of Wisconsin nearly three years ago as Director of …
UWEBC Members Help Shape the Future of Wisconsin Manufacturing
The Wisconsin Drives Manufacturing Summit brought together leaders from the industry, higher education, government, and technology to explore the future of manufacturing across the state at Lambeau Field on June 1-2, immediately following our own …
Learning, Networking, and a Legendary Backdrop: Inside This Year’s Wisconsin Digital Symposium
June 1, 2026, marked the fifth annual Wisconsin Digital Symposium hosted by the UWEBC. The event brought together digital leaders, AI experts, and operational change drivers to share practical insights and real-world examples at the …
Jennifer Anderson Brings Human-Centered Change Leadership Expertise to UWEBC
Jennifer has spent her career helping organizations and leaders navigate change. As a longtime consultant, her work has focused on transformation, change management, organizational design, and culture, with experience across industries including manufacturing, professional services, …
Measuring What Matters: Moving from Metrics to Meaningful Outcomes
On April 16, 2026, UWEBC hosted a Customer Experience-focused session titled Measuring What Matters: Moving from Metrics to Meaningful Outcomes. Led by Matthew Cone of UWEBC and featuring Mathew Snyder of the Customer Care Measurement …
Practice Director in Residence Spotlight: Spencer X. Smith
Spencer X. Smith is this year’s Growth Practice Director in Residence, working with Matt Cone, our Customer Experience & Marketing Practice Director. Spencer’s career reflects a deep and evolving connection between business strategy and technological …
Practice Director in Residence Spotlight: Jason Voiovich
Jason Voiovich is this year’s Marketing Practice Director in Residence, working with Matt Cone, our Customer Experience & Marketing Practice Director. Jason is a marketing executive, innovation historian, bestselling author, and fractional Chief Marketing Officer, …
Driving Growth Through Service: From Support to Strategic Value
On February 19, UWEBC members gathered to explore a fundamental shift in competitive advantage: sustainable growth no longer comes from product differentiation alone; it comes from customer experience. Opening the session, Matthew Cone, UWEBC’s Customer …