Marketing

In today’s digital age, where attention spans are shrinking and competition for audience engagement is fierce, businesses and brands are turning to video storytelling as a powerful tool to captivate their target audience and build a strong brand presence. Unlike traditional forms of advertising, which often focus on product features or promotional messages, video storytelling takes a more holistic approach by creating narratives that evoke emotions, spark curiosity, and resonate with the audience’s values and aspirations.

In today’s fast-paced business world, adopting cutting-edge technologies can give you a significant competitive advantage. One such revolutionary technology is ChatGPT, a language model designed by OpenAI that is able to understand and generate human-like text. While our programming does not typically take on topics of bleeding-edge technology, the capabilities of generative AI have crossed the chasm with incredible capabilities with game-changing potential for many industries and applications, not the least of which is marketing. Our Marketing Peer Group meeting on February 9th was a hands-on demonstration of tips and tricks to harness the power of ChatGPT for three marketing use cases: segmenting audiences, brand positioning, and new product/service research.

We know that in today’s world, customers are constantly changing shopping patterns, accompanied by an explosion of customer touchpoints and fast-changing competitive and technological dynamics, which have led to an increased emphasis on Agile Marketing. During the October 18th UWEBC Marketing Peer Group meeting, business professionals gathered to discuss a roadmap for the successful integration of Agile in marketing.

The UWEBC Marketing Peer Group’s first in-person event in two years focused on a hot topic for our members – improving website user experience (UX). The confluence of increased website traffic in response to the Pandemic and the frenetic pace of new software introductions has made UX design a critical aspect of differentiation. The April 28th meeting explored how several members are advancing their efforts to deliver world class website experiences.

What might be the longer-term shifts that come out of COVID, that we as leaders should consider? In our Product Management Special Interest Group on May 5, 2021, we answered that question and more, discussing the opportunities for innovation that have come out of the pandemic.